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Case Studies - We've got this!

Axia PR Firm helps Verizon reconnect product with American consumers and businesses

Posted by Jason Mudd

When Verizon needed to breathe new life into one of its product lines and to reconnect with consumers and businesses alike, it hired Axia Public Relations.

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Topics: Media Relations, Consumer Goods, Technology, Consumer Electronics, Public Companies, Branding, Large Companies, B2C

Green PR firm helps Fortune 500 FIS launch GreenLight

Posted by Jason Mudd

A leading provider in banking technologies and a Fortune 500 company, FIS (formerly known as Fidelity National Information Services) hired Axia Public Relations to develop its environmental employee sustainability program, GreenLight. Axia put together a comprehensive campaign which included developing internal communications, marketing tools, naming the campaign, designing the logo, developing a tagline and an internal e-newsletter, concepts for a website and social media integration. FIS experienced enterprise-wide global success with its GreenLight program. Its Dedham, Massachusetts, office, inspired by the program, recycled 161 tons of paper and set a goal to recycle 100 percent of its materials by the end of the year.

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Topics: Social Media, National, Financial Services, environmental, Corporate Communications, Large Companies, B2B, Software, Public Companies, PR Projects, Branding, Jacksonville, global, Technology, fintech, green tech, green, internal communications

University increases MBA enrollment by 50%

Posted by Jason Mudd

At the recommendation of a delighted client, the CEO of a Fortune 5000 global company and incoming board chair, Jacksonville University received $10,000 matching funds from that chairman's company to launch an image campaign to improve the local public perception of Jacksonville University.

 

After that successful endeavor, JU sought out Axia Public Relations to dramatically increase enrollment in its adult degree programs (ADP) and various master’s degree programs. Axia implemented an integrated campaign that included direct marketing, print, radio, television and earned media coverage, as well as a strong online program.

 

From Axia’s campaign, JU saw a 50-percent increase in MBA and ADP enrollment.

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Topics: Media Relations, Professional Services, Jacksonville, medium companies, private companies, B2C, education, economic development, National, Inbound Marketing, Special Projects, Large Companies, Crisis Communications, Branding, Consumer Services, Reputation Management

PR Firm and earned media coverage reaches 1.2 million potential credit union members

Posted by Jason Mudd

Jax Federal Credit Union, looking to promote its transition to a community credit union, looked to Axia Public Relations to generate media exposure. During its campaign, Axia wrote news releases and leveraged current media contacts to announce the credit union’s new “open membership” and publicized JFCU’s first building purchase to further solidify the company’s community presence in Jacksonville, Fla. The end result was positive earned media coverage for JFCU in The Florida Times-Union, Jacksonville Business Journal and the Financial News and Daily Record.

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Topics: Media Relations, Financial Services, product launch, Branding, Jacksonville, medium companies, private companies, Consumer Services, B2C

PR company helps physical rehabilitation service gain a brand identity

Posted by Axia Public Relations

Advance Rehabilitation specializes in physical, occupational and speech therapies, on-field athletic training and sports medicine. Prior to working with Axia, the chain had no unified brand identity across the 20 markets it served. To meet this challenge, Axia developed a Web site and a brand identity system for Advance Rehabilitation, including letterhead, envelopes, business cards, referral pads and more. The new materials help raise awareness for the growing company.

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Topics: B2C, medium companies, Branding, Consumer Services

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