Jax Federal Credit Union, looking to promote its transition to a community credit union, looked to Axia Public Relations to generate media exposure. During its campaign, Axia wrote news releases and leveraged current media contacts to announce the credit union’s new “open membership” and publicized JFCU’s first building purchase to further solidify the company’s community presence in Jacksonville, Fla. The end result was positive earned media coverage for JFCU in The Florida Times-Union, Jacksonville Business Journal and the Financial News and Daily Record.
When Jax Federal Credit Union changed to a community credit union, key executives knew a big splash in the media could help them boost awareness and capture more members.
- Angie Coleman-Rao
Jax Federal Credit Union
To achieve JFCU’s goals, national public relations firm Axia Public Relations wrote news releases and leveraged current media contacts to announce the credit union’s new “open membership” to 1.2 million people in the market. In addition, Axia publicized JFCU’s first building purchase, solidifying the company in the Jacksonville market, and managed the credit union’s ground-breaking and grand opening events.
The end result was priceless, as more media coverage came in for JFCU in The Florida Times-Union, Jacksonville Business Journal, and the Financial News and Daily Record.
This case study included $58,000 of AVEs, at Axia we prefer better metrics to show the value of earned media coverage. Check out why you should stop using AVEs to measure earned media coverage.
To learn how we can help your financial services company achieve similar results, contact us today at 888-PR-FIRM-8 (888-773-4768).