When Dave & Buster’s, an iconic entertainment and sports restaurant chain, needed to generate excitement over the opening of its first location in the tourist hot spot of the Florida Panhandle, it turned to Axia Public Relations. Located in Panama City Beach, the new 40,000-square-foot full-service restaurant, bar and video arcade at Simon’s Pier Park marked Dave & Buster’s first entry into the highly competitive and mercurial tourist market. The city’s small local population, as well as its huge, highly transient tourist population, posed a particular challenge toward quickly generating interest in the launch.
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Topics:
Media Relations,
Food Beverage,
Large Companies,
Retail,
Florida,
B2C,
Family Entertainment Centers,
Travel and Tourism,
Public Companies,
grand opening
PR campaign reaches 75.4 million consumers
Taiwan-based Sonray Technologies sought to increase the presence of its Kulcar product in North America. Sonray provides affordable products backed by performance guarantees. The company’s signature product, Kulcar, is a solar-powered ventilation system for vehicles that uses an efficient design and clean, renewable energy to continuously refresh the air inside a parked vehicle. When properly installed, Sonray Technologies claims its Kulcar product can reduce in-car temperatures by up to 68 degrees Fahrenheit, provide better cooling, produce cleaner air, reduce poisonous chemical emissions from plastic car interiors, improve users’ health, protect the environment, save money, conserve fuel and energy, effectively replace in-car air and keep bad weather out.
Sonray Technologies hired Axia Public Relations for a three-month project to increase awareness for solar-powered car cooler-ventilators across the United States of America during the hottest summer months with a special emphasis in Florida, and when possible warmer climate states.
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Topics:
Media Relations,
National,
Consumer Goods,
Technology,
Lifestyle,
Consumer Electronics,
Small Companies,
product launch,
Retail,
Automotive,
Florida,
B2C,
e-commerce
As Blue Cross Blue Shield rolled out new operating systems and software, internal references pointed the company toward the public relations experts at Axia Public Relations for help with communicating the IT migration benefits to its enterprise employees. Axia recommended that Blue Cross Blue Shield implement a two-way communication system between individual department executives and employees before making the official switch to its new software. During its campaign, Axia provided computer-based training, email updates, weekly newsletters, “webinars” and closed-circuit TV spots, desktop drops, online surveys and other communications to educate employees, generate positive responses and measure its successes.
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Topics:
National,
Insurance,
Technology,
Jacksonville,
Corporate Communications,
Large Companies,
private companies,
Health,
B2B,
Florida,
Medical,
Software
A Florida-based reisdental solar contractor had gained a contract to install the largest solar array in the state. To help with media relations, they turned to Axia Public Relations to get the word out on their project. This gained the company over one million impressions for the company and their project.
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Topics:
Engineering,
B2C,
Florida,
Small Companies,
Construction,
High Tech,
green tech,
Events,
Consumer Goods,
Real Estate,
B2B,
private companies,
medium companies,
Large Companies,
Local PR,
Jacksonville,
Technology,
NewsBureau,
News Release,
Press Release,
Media Relations
The Blue Foundation, a philanthropic affiliate of Florida Blue with a mission to improve the health and well-being of Floridians and their communities, contacted Axia Public Relations to achieve more recognition for its worthy causes. In order to help the Blue Foundation achieve its goals, Axia initiated a statewide public relations campaign reaching community, health care and health business reporters in each market as well as preparing investor presentations and handling event management.
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Topics:
Media Relations,
Non-Profit,
Professional Services,
Large Companies,
private companies,
Health,
Florida,
B2C,
philanthrophy,
Medical,
Insurance
Anne Cain Golf Academy was one of an elite group that introduced a patented, state-of-the-art video-graphics system called Hotlines. Axia Public Relations was hired to promote the academy and the new technology to regional and national news media. Axia’s earned media coverage included all local TV news and sports shows, Sky, Delta Airlines’ in-flight magazine, Golf Today, Florida Golf, Water’s Edge magazine, The Florida Times-Union, Jacksonville Business Journal, and the News-Leader, among others.
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Topics:
Media Relations,
B2C,
Consumer Services,
Florida,
Sports,
Small Companies,
golf
The Center for Reproductive Medicine sought the public relations experts at Axia Public Relations to achieve greater awareness for its unique qualifications and high success rates. The clinic lacked widespread awareness among its target geographic markets for its accomplishments and expertise. In order to gain the exposure the clinic desired, Axia developed a three-pronged PR plan. This plan included a social media campaign, speaking engagements and, most importantly, exposure in the news. In the first 90 days of working with Axia, the clinic saw a 26 percent increase in web traffic along with a significant jump in specific keyword searches.
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Topics:
Media Relations,
Social Media,
Thought Leadership,
Professional Services,
Small Companies,
medium companies,
private companies,
Speaking,
Health,
B2C,
Medical,
earned media coverage,
Regional,
Local PR,
Orlando,
Florida,
Consumer Services
