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Public Relations Firm Case Studies – Can your PR agency do this?

Axia’s PR Success Stories: Proven Results for America’s Top Brands

America’s most admired and fastest-growing brands turn to Axia, one of Forbes’ Best PR Agencies in America. Companies like yours select Axia to share their stories through the news, social, and web media content.


These success stories demonstrate the power of public relations to create visibility, trust, consideration, and decisions for brands, products, services, and experts. Because each business challenge is unique, we develop custom public relations strategies, tactics, and measurement programs for every client and campaign – and the results speak for themselves.

Home Improvement Services Family Entertainment Centers Construction Franchisors Insurance Staffing Firm Dental Cybersecurity Professional Services Retail Consumer Goods Consumer Services Food and Beverage Consumer Electronics Financial Services Real Estate
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Busting grand opening sales records

Dave & Buster’s


Dave & Buster’s, a national entertainment and restaurant chain, sought attention for its first Florida Panhandle location grand opening. Axia developed a PR strategy to generate local media coverage and attract attention for the grand opening. Through these efforts, the Panama City Beach restaurant grossed the second-highest opening-day sales in Dave & Buster’s 31-year history and led to thousands of RSVPs for the VIP grand opening events.

 

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Creating smooth IT enterprise transitions

Blue Cross Blue Shield                                                                                                                                                                                                                                             

Blue Cross needed to gain support for its new IT enterprise deployment. Axia created a detailed communication plan and strategy that eased employees, agents, and providers into the new system. The new software’s adoption went smoothly.

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PR firm helps Dave and Buster’s reactivate its customer base

When Dave and Buster’s desired a public relations partner to open its new location in Orlando, Fla., a Los Angeles PR firm recommended D&B to Axia Public Relations.

 

And when Dave and Buster’s needed help attracting new customers and getting new attention for its 15-year-old location in Jacksonville, Fla., D&B called on Axia Public Relations again.

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Increasing consumer tech product launch awareness

SONRAY TECHNOLOGIES                                                                                                                                                                                                   

             

Sonray Technologies hired Axia to increase awareness for solar-powered car cooler-ventilators across the United States. Axia pitched the media using news releases, launch video news release, photos, b-roll, and samples. The product reached approximately 75.4 million consumers with an estimated assigned publicity value of more than $3.7 million.

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PR campaign leads to excellent news media coverage

THE BLUE FOUNDATION                                                                                                                                                                                                   

                       

The Blue Foundation hired Axia to help it achieve more recognition for its worthy work. Axia initiated a statewide PR campaign, prepared investor presentations, and managed events. Every event produced excellent news media coverage positioning The Blue Foundation in the hearts and minds of Floridians.

 

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Promoting a professional service via news media

ANNE CAIN GOLF ACADEMY                                                                                                                                                                                                   

             

Anne Cain Golf Academy hired Axia to promote the academy’s new graphic system. Axia pitched the product to regional and national news media. Axia’s news media coverage included all local TV news and sports shows and magazines, among others.

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Web traffic increases by 26 percent

CENTER FOR REPRODUCTIVE MEDICINE                                                                                                                                                                                               

The Center for Reproductive Medicine hired Axia to achieve greater awareness for its unique qualifications and high success rates. Axia developed a three-pronged PR plan, including a social media campaign, speaking engagements, and exposure in the news. CRM saw a 26% increase in web traffic within the first 90 days.

 

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BI analytics company hires PR firm to share Corporate Social Responsibility

PRAGMATIC WORKS                                                                                                                                                                                                   

                                 

Pragmatic Works, a fast-growing, privately-held database analytics and business intelligence technology company, reached out to Axia Public Relations via client referral to help promote its corporate social responsibility program, Pragmatic Works Foundation.

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Announcing Florida’s largest rooftop solar arrays

A1A Solar Contracting                                                                                                                                                                                                          

When A1A Solar announced it was installing Florida’s largest private rooftop solar array, it hired Axia to handle all media relations. Axia developed a news release that it pitched to media outlets. Axia earned A1A Solar Contracting eight news articles and corresponding social media mentions.

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PR Agency shares Florida Law Firm's Expansion

GRAYROBINSON                                                                                                                                                                                                   

                                 

Long-term Axia client Brightway Insurance referred GrayRobinson, one of the most reputable corporate Florida law firms, to Axia Public Relations to get the word out about the firm’s expansion throughout Florida. Axia implemented a detailed public relations campaign and conducted media interview training and developed key messages and article submissions to regional and state news outlets.

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Florida Law Firm enjoys front page exposure from PR Agency

THE LAW OFFICES OF DON PHUMPHREY, JR                                                                                                                                                                                       

The Law Offices of Don Pumphrey, Jr. were referred to Axia Public Relations by trusted colleagues during a time of growth and change in the organization. To meet the expanding company’s needs, Axia crafted a new corporate identity package that included a logo, a tagline, stationery and a direct-marketing lead generation program targeted toward recently arrested citizens.

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Increasing sales for a restaurant chain

STONEWOOD GRILL AND TAVERN                                                                                                                                                                                                   

     

Stonewood Grill & Tavern hired Axia to reactivate and grow its consumer base. Axia launched a six-month program that consisted of a social media campaign and news media coverage. Company-wide sales increased about 15%.

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PR and marketing to secure real estate contracts

ALLEGIANCE DEVELOPMENT                                                                                                                                                                                                   

             

Allegiance Development hired Axia to ensure that its new waterfront project secured five contracts and two reservations. Axia created and implemented a regional and national campaign. The developer received six contracts for purchase and four reservations.

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Improving home services company’s brand and reputation

SERVICE AMERICA                                                                                                                                                                                                   

                                 

Service America hired Axia for reputation management and crisis management services. Axia launched an outreach and social media campaign and managed customer reviews. Axia improved the public’s perception of the company by leveraging earned media, blogging, and social media strategies.

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Increasing ticket sales by 73%

Amelia Island Book Festival

                                                                                                                                                                                                    

The Amelia Island Book Festival needed to quickly promote its event both locally and nationally and increase attendance. The PR firm launched a campaign that earned national media coverage. As a result, the event’s ticket sales increased by 73%, while overnight stays and corresponding tourism tax increased by 57%.

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Boat show sails away with sales and attendance boost news

MARINE INDUSTRY ASSOCIATION OF NORTHEAST FLORIDA                                                                                                                                                         

Seeking to increase attendance and generate more revenue from its St. Augustine Boat Show, the Marine Industry Association of Northeast Florida hired Axia Public Relations. During the campaign, Axia implemented an integrated marketing plan which included print ads, billboards, news releases/media coverage, electronic billboards, event program content, electronic ads and a website to publicize the boat show.

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