Success stories are how we demonstrate our case for the power of public relations. Each business challenge is unique, so we develop custom strategies for every project and program. We provide news media, social media, and web media services for regional and national companies in a variety of industries – and the results speak for themselves.
Verizon wanted to reinvigorate one of its most staple products and increase its relevance. This campaign provided the product with unique positioning, fresh creative, promotions, and a test marketing campaign that supported their sales representatives. As a result, this campaign exceeded expectations by delivering new insights and presenting scalable solutions for promotional deployment.
Sonray Technologies hired Axia to increase awareness for solar-powered car cooler-ventilators across the United States. Axia pitched the media using news releases, launch video news release, photos, b-roll, and samples. The product reached approximately 75.4 million consumers with an estimated assigned publicity value of more than $3.7 million.
L. Gale Lemerand hired Axia to promote his invention, a touch-free door-opening system for public restrooms. Axia launched a PR campaign to educate consumers and businesses about the product. That news media coverage reached more than five million consumers and decision-makers worldwide.