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Case Studies – Can your PR agency do this?

Success stories are how we demonstrate our case for the power of public relations. Each business challenge is unique, so we develop custom strategies for every project and program. We provide news media, social media, and web media services for regional and national companies in a variety of industries – and the results speak for themselves.

Positioning cybersecurity, application development, and business intelligence experts

Idea Integration/Astadia

As the agency of record for MPS Group (later Adecco Group) and its eight business units – including Microsoft Gold Partner and IT security consultants Idea Integration (now Astadia) – for over a decade, Axia Public Relations developed earned media-worthy news pitches and story ideas for targeted industry trade media and general business media outlets. 

Increasing visibility for national staffing firm

Adecco Group


This is one story in the series on Adecco Group. Read story 2 for more.




Adecco Group, a worldwide staffing firm, needed to promote its brand in its local markets as a major player in the staffing industry. This national PR campaign raised corporate awareness and earned target national news coverage for the brand. As a result of the campaign, Adecco received more than eight times its return on investment in news media coverage alone and gained awareness for more than eight specialty staffing divisions.