Success stories are how we demonstrate our case for the power of public relations. Each business challenge is unique, so we develop custom strategies for every project and program. We provide news media, social media, and web media services for regional and national companies in a variety of industries – and the results speak for themselves.
TECH STAFFING COMPANY
A tech company was struggling to recruit new employees due to its negative online reputation. Axia leveraged the media to share the company’s success and rapid growth story, creating and promoting positive over negative content on search engines. Axia’s efforts created more than 78.7 million impressions for the client.
Verizon wanted to reinvigorate its product's relevance. Axia provided unique positioning, fresh creative, promotions, and a test marketing campaign that supported its sales representatives. Axia exceeded Verizon divisional senior management’s expectations by delivering new insights, presenting scalable solutions for promotional deployment.
This is one story in our series on Adecco Group. Read story 2 for more.
Adecco hired Axia to help promote its brand in its local markets as a major player in the staffing industry. Axia created a national PR campaign, raising corporate awareness and earning target national news coverage. Adecco received more than eight times its return on investment in news media coverage alone.
Modis hired Axia to build brand awareness for the global staffing firm outside its industry. Axia’s team wrote a news release about Modis’ plans to capitalize on the company’s Super Bowl exposure. That news coverage brought in more than 10 times the audience that Modis ever had before hiring Axia.
FIDELITY NATIONAL INFORMATION SERVICES (FIS)
FIS hired Axia to develop an employee environmental program. Axia put together a campaign, developing internal communications and marketing tools. Field offices made environmental improvements and FIS experienced enterprise-wide global success with its GreenLight program.
Sonray Technologies hired Axia to increase awareness for solar-powered car cooler-ventilators across the United States. Axia pitched the media using news releases, launch video news release, photos, b-roll, and samples. The product reached approximately 75.4 million consumers with an estimated assigned publicity value of more than $3.7 million.
L. Gale Lemerand hired Axia to promote his invention, a touch-free door-opening system for public restrooms. Axia launched a PR campaign to educate consumers and businesses about the product. That news media coverage reached more than five million consumers and decision-makers worldwide.
Blue Cross hired Axia to gain support for its new IT enterprise deployment. Axia created a detailed communications plan and strategy that eased employees, agents, and providers into the new system. The new software’s adoption went smoothly.
IntelligentM hired Axia to reach hospital leaders to spread a solution for this critical health care issue: hand washing. Axia launched a media awareness campaign directed at industry trade outlets. Axia earned the company national coverage almost instantly.
Tappocity hired Axia for effective public relations to help the brand launch. Axia initiated a campaign introducing Tappocity to important audiences and critical resources. Two days into the campaign, Axia landed Tappocity coverage in a top e-commerce publication.