Case Studies – Can your PR agency do this?

Success stories are how we demonstrate our case for the power of public relations. Each business challenge is unique, so we develop custom strategies for every project and program. We provide news media, social media, and web media services for regional and national companies in a variety of industries – and the results speak for themselves.

Increasing positive coverage helps increase revenue

MORTGAGE/INSURANCE/TAX/RETIREMENT BROKER

A national mortgage broker's negative online reputation was costing it $20,000/day in documented lost sales. Axia pitched industry contacts, positioning the company as a thought-leader, offering experts to speak as article sources. The 3,903 articles Axia generated increased positive media, helping to increase revenue by 1,200%.

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PR firm’s single pitch leads to national coverage, new franchisee locations for insurance franchisor

BRIGHTWAY INSURANCE

This is one story in our series on Brightway Insurance. Read story 1 and story 2 for more.

Brightway Insurance wanted to grow its emerging brand. Axia's multiyear PR campaign helped generate inbound franchisee leads for Brightway by researching editorial calendars and pitching media. The total estimated return on investment from media coverage exceeded $350,000 and one particular pitch and story generated 38 new documented franchise leads.

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PR firm increases Brightway Insurance's call volume by 300 percent

BRIGHTWAY INSURANCE

This is one story in our series on Brightway Insurance. Read story 1 and story 3 for more.

Brightway Insurance wanted to grow its brand. Axia’s plan for the startup began with a local campaign to build Brightway’s brand recognition and position its CEO as a thought-leader. Axia earned coverage in outlets like Entrepreneur, leading to more than a five-time return on investment based on media exposure alone.

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Green PR program is a global success

FIDELITY NATIONAL INFORMATION SERVICES (FIS)

The world's largest fintech company hired Axia to develop an employee environmental program. Axia put together a campaign, developing internal communications and marketing tools. Field offices made environmental improvements and FIS experienced enterprise-wide global success with its GreenLight program.

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Positioning Fortune 500 company as a good corporate citizen

FIDELITY NATIONAL FINANCIAL

The world's largest title insurance company, Fidelity National Financial (NYSE: FNF), hired Axia Public Relations to improve its visibility and reputation as a good corporate citizen in its hometown. Axia sought third-party awards, honors, and endorsements for the Fortune 500, $10 billion corporation's regional volunteer and financial contributions. News media coverage from the awards and contributions gave FNF the reputation boost it sought.

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Earned media promotes CEO’s promotion

BERGANKDV

BerganKDV hired Axia to announce its new CEO’s internal promotion. Axia leveraged relationships with national media contacts and accounting industry reporters, as well as editors, producers, and columnists in Minnesota and Iowa where BerganKDV has branch locations. Axia’s campaign earned 1.4 million potential B2B impressions.

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Earning media coverage for CPA firm merger awareness

BERGANKDV

BerganKDV wanted to build awareness surrounding a merger deal while also elevating the CEO as an industry thought-leader. Through news media coverage, Axia increased awareness of the company’s presence while it entered new markets via M&A activity. Axia’s PR campaign earned 2.9 million potential impressions for the client.

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Building a tax resolution service company's brand and PR reputation

TAX DEFENSE NETWORK

Tax Defense Network hired Axia for a PR campaign to generate publicity for its tax debt resolution services. Axia positioned Tax Defense Network as a national expert on tax-related issues. This earned news coverage boosted sales and the company’s credibility.

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Brand awareness campaign generates 60 news articles

WASHINGTON ACCOUNTING SERVICES

Washington Accounting Services hired Axia to increase awareness of the tax and accounting company and to build its founders’ personal and professional brand. Axia created a successful media relations campaign and speaker’s bureau. High-profile publications featured the company and its background a few months later.

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Public relations firm covers insurance agency from startup to national franchisor

BRIGHTWAY INSURANCE

This is one story in our series on Brightway Insurance. Read story 2 and story 3 for more.

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