A national mortgage broker's negative online reputation was costing them them $20,000 per day in "documented lost sales." They called on PR firms to fix their image and turn around the company's reputation.
Within 24 months, the national mortgage company saw big results:
- a 1,200-percent increase in annual revenue
- positive earned media coverage (3,903 articles generated)
- 20 awards celebrating the company and its business practices
- and a complete reversal in public perception from negative to positive.
All this came from removing seven negatives from page 1 and 2 of Google search engine page rankings, and the company enjoying a completely clean SEPR on the first six pages.
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Topics:
Media Relations,
Reputation Management,
Most Popular Case Studies,
National,
Social NetWork,
Thought Leadership,
Financial Services,
Awards,
Crisis Communications,
Spokesperson Training,
B2C,
Insurance,
Mortgage,
Taxes,
accounting/taxes,
Consumer Services,
Digital PR,
Featured,
SEO,
Social Media,
NewsBureau,
MediaMaster,
Retail,
Professional Services,
Jacksonville,
medium companies,
Large Companies,
private companies,
Real Estate,
Avalon
For more than seven years, Brightway Insurance has enjoyed 50 percent year-over-year organic growth and significant value from investing in Axia Public Relations to build its brand – an investment that has helped propel the company from a locally owned startup to a nationally emerging brand in insurance franchising with more than 100 unique insurance stores nationwide.
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Topics:
Media Relations,
Most Popular Case Studies,
National,
Insurance,
Thought Leadership,
Financial Services,
Mergers & Acquisitions,
medium companies,
private companies,
Retail,
Consumer Services,
B2C,
Franchisors
Insurance retail franchisor Brightway Insurance is a rapidly growing independent insurance agency offering a variety of insurance coverage options to meet the unique property and casualty insurance needs of U.S. consumers. Among the company’s metrics of success is the number of new franchises opened. Brightway receives up to a $60,000 fee for a single franchise, plus an ongoing royalty fee over a five-year renewable agreement. Selling a new franchise is highly profitable – both short- and long-term – for Brightway. Working alongside Brightway to promote franchise opportunities is Axia Public Relations, the company’s PR agency for 10 years.
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Topics:
Media Relations,
Most Popular Case Studies,
National,
Financial Services,
Professional Services,
Small Companies,
product launch,
Large Companies,
medium companies,
start-up companies,
Health,
Retail,
B2B,
Franchisors,
Insurance
When State Farm exited Florida's home insurance market after a busy hurricane season, Brightway Insurance, Florida’s fastest-growing independent insurance agency, and its public relations agency of record, Axia Public Relations, recognized an opportunity for expansion. They immediately set forth positioning Brightway as the go-to expert for news media and consumers looking for a solution for State Farm's quick exit on Florida homeowners.
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Topics:
Media Relations,
Most Popular Case Studies,
National,
Insurance,
Thought Leadership,
Financial Services,
Professional Services,
Large Companies,
medium companies,
Retail,
Consumer Services,
B2C,
Franchisors,
Avalon
A leading provider in banking technologies and a Fortune 500 company, FIS (formerly known as Fidelity National Information Services) hired Axia Public Relations to develop its environmental employee sustainability program, GreenLight. Axia put together a comprehensive campaign which included developing internal communications, marketing tools, naming the campaign, designing the logo, developing a tagline and an internal e-newsletter, concepts for a website and social media integration. FIS experienced enterprise-wide global success with its GreenLight program. Its Dedham, Massachusetts, office, inspired by the program, recycled 161 tons of paper and set a goal to recycle 100 percent of its materials by the end of the year.
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Topics:
Social Media,
National,
Financial Services,
environmental,
Corporate Communications,
Large Companies,
B2B,
Software,
Public Companies,
PR Projects,
Branding,
Jacksonville,
global,
Technology,
fintech,
green tech,
green,
internal communications
Fidelity National Financial (NYSE:FNF) is a leading provider of title insurance, specialty insurance and claims management services. The company is one of the largest and most respected providers of title insurance and escrow in the world. Despite being well-known nationally and even worldwide, many Jacksonville citizens were unaware of this large, global corporation headquartered – and employing hundreds – in their own backyard.
Fidelity National Financial sought to improve its presence and reputation as a good corporate citizen in the Jacksonville, Florida, market through increased community awareness. Despite being a publicly traded Fortune 500 company, Fidelity National Financial is relatively quiet and had never sought media attention. However, the company is a great supporter of the Northeast Florida community and desired to be locally recognized as such.
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Topics:
Media Relations,
Most Popular Case Studies,
National,
Thought Leadership,
Financial Services,
Professional Services,
Awards,
Large Companies,
B2C,
Insurance,
Real Estate,
Public Companies
Reputation management campaign builds strong brand and attracts new customers and employees
In a mere 24 months, Axia Public Relations’ strategic PR campaign helped Foundation Financial Group have a 1,200-percent increase in annual revenue and generated more than 3,900 articles including print, radio, TV, and online. With the help of Axia’s efforts, the company also received 20 business awards - all a huge success for Foundation Financial Group.
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Topics:
Media Relations,
Social Media,
Reputation Management,
Social NetWork,
Financial Services,
Professional Services,
Mergers & Acquisitions,
Awards,
Corporate Communications,
medium companies,
Retail,
Consumer Services,
B2C,
Avalon,
Insurance,
accounting/taxes,
Mortgage,
Taxes
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