Building a tax resolution service company's brand and PR reputation

Posted by Jason Mudd

TAX DEFENSE NETWORK                                                                                                                                                                                                   

                       

Tax Defense Network hired Axia for a PR campaign to generate publicity for its tax debt resolution services. Axia positioned Tax Defense Network as a national expert on tax-related issues. This earned news coverage boosted sales and the company’s credibility.

 

Tax Defense Network

Tax Defense Network, a tax resolution service, hired Axia Public Relations for a public relations campaign leading up to Tax Day on April 15 to generate publicity for its tax debt resolution services.

 

During this campaign, Axia positioned Tax Defense Network as a national expert on tax-related issues – specifically, tax debt.

 

As a result of its efforts, Axia earned Tax Defense Network news coverage in target national newspapers, magazines, radio, TV, and internet news media as well as local media coverage in the geographic markets where it has offices.

 

Tax Defense Network is a tax resolution service that has helped more than 10,000 taxpayers across the country with their IRS tax debt since 1997. Tax Defense Network hired Axia Public Relations for a three-month PR project/campaign to generate earned media coverage for its services leading up to April 15 – Tax Day.

 

Axia increased awareness of Tax Defense Network by positioning the company as a national expert on tax-related issues, specifically tax debt. After Axia’s MediaMaster spokesperson training, Tax Defense Network reaped the benefits by holding editorial board sessions with target business outlets and with national and local earned news coverage in target national TV, radio, magazines, newspapers, and internet news media from Axia's NewsBureau package.

 

Axia earned interviews and news coverage in The Associated Press, Consumer’s Digest, Entrepreneur, The Wall Street Journal, The Washington Post, Action News CBS WTEV/FOX WAWS, Advantage Small Business Magazine, First Coast News NBC WTLV/ABC WJXX, The Florida Times-Union, Jacksonville Business Journal, American City Business Journals, and multiple appearances on WJXT’s “The Morning Show” and WOKV.

 

The earned news coverage has helped boost the company’s sales and given Tax Defense Network much needed credibility. The company uses the news clips on its website and in business development to soften sales with new prospective customers. The coverage earned in the first quarter continues to benefit Tax Defense Network as a viable tool for attracting and securing new customers.

 

AP_RGB Entrepreneur-logo WSJ-logo washington-post-logo-vertical1

 

 

 


To learn how we can help your financial services company achieve similar results, 
contact us today at 888-PR-FIRM-8 (888-773-4768). 

 

Topics: Financial Services, Professional Services, Small Companies, Spokesperson Training, medium companies, private companies, Consumer Services, B2C, Undercover Boss, accounting/taxes, Taxes, legal services

Past results do not guarantee a similar outcome. Learn More.

Recent Posts

Case Studies