Success stories are how we demonstrate our case for the power of public relations. Each business challenge is unique, so we develop custom strategies for every project and program. We provide earned media, shared media, and owned media services for regional and national companies in a variety of industries – and the results speak for themselves.
Brightway Insurance wanted to grow their emerging brand. Axia's multiyear PR campaign helped generate inbound franchisee leads for Brightway by researching editorial calendars and pitching media. The total estimated return on investment from media coverage exceeded $350,000 and this particular pitch and story generated 38 new and documented franchise leads.
Rayonier hired Axia for public relations strategy and services to the executive and marketing communications teams. Axia provided spokesperson training and key message development, internal communications, strategic communications and action plans for the Nassau County Stewardship District, and communications about organizational design and division restructures, employee training and...
Tarmac hired Axia to establish and manage positive perception and reception as the new company developed an excavation site. Axia educated and promoted the good work and economic impact of the company and its operations. Axia carried the message to the public that Tarmac creates jobs and employment opportunities.
Sonray Technologies hired Axia to increase awareness for solar-powered car cooler-ventilators across the United States. Axia pitched the media using product news releases, launch video news release, photos, b-roll and samples. The Kulcar product reached approximately 75.4 million consumers with an estimated assigned publicity value of more than $3.7 million.
L. Gale Lemerand hired Axia to promote his invention: a touch-free door-opening system for public restrooms.Axia launched a PR campaign to educate consumers and businesses about the product. The earned media coverage reached more than five million consumers and decision-makers worldwide.
BeWell Health hired Axia to increase brand awareness and sales of its new product launch, Dr. Hana’s Nasopure. Axia pitched the product to news media outlets across the U.S. The campaign earned media coverage in outlets like Health, Parents, Good Housekeeping, National Inquirer and The Wall Street Journal, and helped boost sales to a reported $500,000 annually.
Lee Lewis hired Axia to educate consumers about NiP Energy Dip as a tobacco-free alternative to traditional chewing dip. Axia ran an effective PR campaign gaining media exposure and helping attract retailers that would carry the product. Sales increased by approximately 40 percent during the campaign.
Pragmatic Works, a fast-growing, privately-held database analytics and business intelligence technology company, reached out to Axia Public Relations via client referral to help promote its corporate social responsibility program, Pragmatic Works Foundation. The program was centered around a free, one-week IT training program offered to veterans and unemployed/underemployed individuals who lacked...