Sanidoor
L. Gale Lemerand hired Axia to promote his invention, a touch-free door-opening system for public restrooms. Axia launched a PR campaign to educate consumers and businesses about the product. As a result, the news media coverage reached more than five million consumers and decision-makers worldwide.
L. Gale Lemerand, a serial entrepreneur from Daytona Beach, Florida, hired Axia Public Relations to promote his invention: a touch-free door-opening system for public restrooms. Sanidoor’s goal was to educate consumers and businesses about the product and how it could reduce the spread of germs in public places like restaurants, hospitals, libraries, and other high-traffic areas. Axia launched a PR campaign throughout the U.S., Canada, and beyond, earning countless media mentions that brought Sanidoor new customers, distributions, and partners. Coverage of Sanidoor reached more than five million consumers and decision-makers, including earning mentions on nearly every ABC network affiliate.
The business challenge
Sanidoor is a touch-free public restroom door opening system designed to reduce the spread of germs by eliminating contact with door surfaces when entering and exiting restrooms. Wanting to educate consumers and businesses about the system, Lemerand sought Axia out to promote the product.
The solution
Sanidoor hired Axia Public Relations as its public relations agency of record to spread the word about Sanidoor to consumers across the U.S. and Canada, and Axia did just that, leveraging its media relationships and other contacts to advance the brand and reputation of the Sanidoor new-product launch.
The results
As a result of Axia's work, Sanidoor has:
- Been featured in nearly 200 ABC News television affiliate stations: Forbes, Los Angeles Times, Chicago Tribune, Orlando Sentinel, The Baltimore Sun, Builders Exchange, Buildings, Canadian Lodging News, Fitness Business Canada, QSR, Indianapolis Health Examiner, Industrial Hygiene News, Resort Trades’ Management & Operations, Medical Construction & Design, Professional Door Dealer, Architectural Products, Hospitality Style, IDEA Fitness Journal, Health News Digest, Healthcare Purchasing News, Lodging Hospitality, Ontario Restaurant News, Medical Design Briefs, Medical Construction & Design, Metal Building Developer, WJXT, WKMG, NPR member station WJCT, and more
- Reached more than five million consumers and decision-makers
- Earned new customers, distributors, and partners
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