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Case Studies - We've got this!

National earned media campaign reaches 665M impressions for federal contractor aiding Puerto Rico after Hurricane Maria

Posted by Axia Public Relations

Axia Public Relations’ media relations services delivered coverage in USA Today and more than 250 other top outlets for Louis Berger’s hurricane recovery efforts in Puerto Rico.

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Topics: Media Relations, National, Government, NewsBureau, environmental, Corporate Communications, Large Companies, private companies, PR Projects, Engineering, Construction, economic development, hurricane, earned media coverage, global, B2G, government contractor

BI analytics company hires Axia PR to share Corporate Social Responsibility

Posted by Jason Mudd

Pragmatic Works, a fast-growing, privately-held database analytics and business intelligence technology company, reached out to Axia Public Relations via client referral to help promote its corporate social responsibility program, Pragmatic Works Foundation. The program was centered around a free, one-week IT training program offered to veterans and unemployed/underemployed individuals who lacked IT employment experience. During the course of its campaign, Axia branded the program as High-Tech Hope and leveraged CEO Brian Knight’s vision to help get High-Tech Hope the visibility and participation growth that Pragmatic Works desired.

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Topics: Media Relations, National, Non-Profit, High Tech, Thought Leadership, Technology, Professional Services, Small Companies, product launch, Jacksonville, medium companies, private companies, B2B, Florida, staffing firm, philanthrophy, Local PR, Data, Software, education, economic development

University increases MBA enrollment by 50%

Posted by Jason Mudd

At the recommendation of a delighted client, the CEO of a Fortune 5000 global company and incoming board chair, Jacksonville University received $10,000 matching funds from that chairman's company to launch an image campaign to improve the local public perception of Jacksonville University.

 

After that successful endeavor, JU sought out Axia Public Relations to dramatically increase enrollment in its adult degree programs (ADP) and various master’s degree programs. Axia implemented an integrated campaign that included direct marketing, print, radio, television and earned media coverage, as well as a strong online program.

 

From Axia’s campaign, JU saw a 50-percent increase in MBA and ADP enrollment.

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Topics: Media Relations, Reputation Management, National, Professional Services, Crisis Communications, Special Projects, Branding, Jacksonville, Large Companies, medium companies, private companies, Consumer Services, B2C, Inbound Marketing, education, economic development

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