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Telling the story of Puerto Rico’s recovery

Posted by Axia Public Relations

Louis Berger (now WSP)



Louis Berger (now WSP), a top federal contractor for infrastructure and development clients, needed help managing a national media campaign to spread awareness of their hurricane relief efforts. This campaign leveraged the media to highlight Louis Berger’s efforts in Puerto Rico. Because of the coverage, Louis Berger earned more than 300 media stories, which gathered over 665 million media impressions and over 7,049 social media shares.


The challenge

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Louis Berger needed to spread awareness of their

emergency recovery efforts after Hurricane Maria hit Puerto Rico’s electrical grid. As a top federal contractor, the company played a large role in Puerto Rico’s redevelopment. Louis Berger delivered more than 300 power generators to the island as part of hurricane recovery efforts.

 

The solution

This campaign leveraged existing relationships to quickly coordinate drone photography and video footage within 24 hours to capture Louis Berger’s efforts. The process included alerting journalists of Tom Lewis’ (president of U.S. division) availability for interviews, expert insights, and thoughts on implementing solutions. With numerous reporters actively covering efforts in Puerto Rico, the campaign encouraged them to cite Lewis as an expert source, which increased his position as an expert source and thought leader.

 

The results

After more than 500 media pitches, multiple targeted media lists, and a variety of creative pitch angles, this campaign:

  • Created more than 300 earned media stories in USA Today and other top outlets
  • Allowed stories to reach more than 665 million media impressions and over 7,049 social media shares

 

Associated Press USA Today Wall Street Journal ENR
Forbes Reuters Bloomberg ABC News
CBN Electric Light Seattle Times Associated Press
Power Grid International NJ Biz    

 

 

 

 

 

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Topics: media relations, government, environmental, corporate communications, large companies, private companies, Undercover Boss, PR projects, engineering, construction, economic development, hurricane, global, B2G, government contractor, earned media

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