Success stories are how we demonstrate our case for the power of public relations. Each business challenge is unique, so we develop custom strategies for every project and program. We provide news media, social media, and web media services for regional and national companies in a variety of industries – and the results speak for themselves.
BerganKDV hired Axia to announce its new CEO’s internal promotion. Axia leveraged relationships with national media contacts and accounting industry reporters, as well as editors, producers, and columnists in Minnesota and Iowa where BerganKDV has branch locations. Axia’s campaign earned 1.4 million potential B2B impressions.
BerganKDV wanted to build awareness surrounding a merger deal while also elevating the CEO as an industry thought-leader. Through news media coverage, Axia increased awareness of the company’s presence while it entered new markets via M&A activity. Axia’s PR campaign earned 2.9 million potential impressions for the client.
Sleiman Enterprises leased property from the city of Jacksonville, entered litigation around property maintenance, parking, and accessibility issues. With multiple concerns, Axia recommended to launch LandingFacts.com to provide a communication channel to access information. Reporters often mentioned, linked back to LandingFacts.com spreading our messages further.
THE JACKSONVILLE LANDING
During a video game tournament, a player opened fire, killing two co-players, wounding 10 other participants. Axia provided immediate crisis management for the client, reactively mended the reputation of the iconic Jacksonville landmark. There were 13,404 news media stories covering the incident – only 12 articles mentioned the client.
PIRATES DINNER ADVENTURE
Pirates Dinner Adventure temporarily closed its entertainment center to repair damage from Hurricane Irma. To promote its grand reopening, Axia pitched several news media outlets, offering stories about the company and its new show. Major news outlets ran 14 stories about the reopening, reaching more than 4 million potential customers.
Louis Berger is a top federal contractor helping infrastructure and development clients solve their most complex challenges. The company aided in Puerto Rico’s redevelopment after Hurricane Maria, delivering more than 300 power generators to the island. Axia earned Louis Berger more than 665 million media impressions surrounding recovery efforts.
RETAIL STORE CRISIS
A publicly traded retail store experienced an employee-customer altercation, causing the customer to vent her frustration online, which quickly gained negative attention. The retailer reached out to Axia's PR team to craft crisis responses. Axia’s quick action prevented the story from going national and attracting further attention from the media.
A national mortgage broker's negative online reputation was costing it $20,000/day in documented lost sales. Axia pitched industry contacts, positioning the company as a thought-leader, offering experts to speak as article sources. The 3,903 articles Axia generated increased positive media, helping to increase revenue by 1,200%.
SUPERIOR GROUP OF COMPANIES
Superior Group of Companies hired Axia to help with its 100-year-old company’s rebranding. Axia utilized news and social media to raise awareness of SGC's name change and rebranding. Axia earned 101 news placements, reaching more than 36 million impressions and 700,00 social media impressions.
Shoppers World sought Axia’s expert guidance for "Undercover Boss" casting and PR services to promote its episode. Axia pitched local media, created a media advisory, secured news coverage, and managed Shoppers World’s social media during the broadcast. Axia secured coverage in 160+ outlets, reaching more than 42.3 million consumers.