Success stories are how we demonstrate our case for the power of public relations. Each business challenge is unique, so we develop custom strategies for every project and program. We provide news media, social media, and web media services for regional and national companies in a variety of industries – and the results speak for themselves.
Smiles for Miles 904
A dental practice wanted to help 100 consumers in its metropolitan area who couldn’t afford to receive much-needed oral care. The second annual Smiles for Miles event leveraged earned media coverage to build awareness among this target audience.
As the agency of record for MPS Group (later Adecco Group) and its eight business units – including Microsoft Gold Partner and IT security consultants Idea Integration (now Astadia) – for over a decade, Axia Public Relations developed earned media-worthy news pitches and story ideas for targeted industry trade media and general business media outlets.
The pawning industry remains relatively misunderstood by much of the public, but SMART Financial is working to change that perception. This campaign leverages the media to share business stories and build relationships, showcasing SMART Financial’s positive impact on the community. As a result, SMART Financial opened 63 stores in two years and changed the communities’ prior perception of the pawn industry.
Louis Berger (now WSP)
Louis Berger (now WSP), a top federal contractor for infrastructure and development clients, needed help managing a national media campaign to spread awareness of their hurricane relief efforts. This campaign leveraged the media to highlight Louis Berger’s efforts in Puerto Rico. Because of the coverage, Louis Berger earned more than 300 media stories, which gathered over 665 million media impressions and over 7,049 social media shares.
A publicly traded, billion-dollar American discount men's and women's department store chain with 280 stores and 285 employees in 29 states experienced an employee-customer altercation, causing the customer to vent their frustration online, which quickly gained negative attention. This campaign crafted crisis responses to prevent the story from going national and attracting further media attention. As a result, the store implemented new training programs and customer feedback solutions to better serve its consumers.
A national mortgage broker's negative online reputation was costing them $20,000 per day in lost sales. This campaign positioned the company as a thought leader, pitched media contacts, and managed the company’s online reputation. Through this campaign, the company earned positive media coverage, awards celebrating the company and its business practices, and changed the public’s perception of them.
Superior Group of Companies
Superior Group of Companies needed help with its 100-year-old company’s rebranding. This campaign utilized the news and social media to raise awareness of Superior Group of Companies’ name change and rebranding. As a result, the campaign earned 101 news placements with more than 36 million impressions and 700,00 social media impressions.
Josh Railey was leaving a restaurant when he saw a car on fire and, without hesitation, ran to the car and rescued the baby. This campaign helped spread his story to media outlets to millions of people and show SMART Financial’s influence on the community. His story appeared on more than 100 CNN affiliates and 58,000 social media interactions, and earned him recognition as an American Red Cross 2021 Red Cross Hero.
Shoppers World needed expert guidance for its "Undercover Boss" casting and PR services to promote the episode. This campaign pitched local media, created a media advisory, secured news coverage, and managed Shoppers World’s social media during the broadcast. As a result, millions of people throughout the country watched the episode air live and Twitter engagement took off as celebrities tweeted about the brand on social media.
BerganKDV hired Axia to announce its new CEO’s internal promotion. Axia leveraged relationships with national media contacts and accounting industry reporters, as well as editors, producers, and columnists in Minnesota and Iowa where BerganKDV has branch locations. Axia’s campaign earned 1.4 million potential B2B impressions.