America’s most admired and fastest-growing brands turn to Axia, one of Forbes’ Best PR Agencies in America. Companies like yours select Axia to share their stories through the news, social media, and online.
These success stories demonstrate the power of public relations to create visibility, trust, consideration, and decisions for brands, products, services, and experts. Because each business challenge is unique, we develop custom public relations strategies, tactics, and measurement programs for every client and campaign – and the results speak for themselves.
Josh Railey was leaving a restaurant when he saw a car on fire and, without hesitation, ran to the car and rescued the baby. This campaign helped spread his story to media outlets to millions of people and show SMART Financial’s influence on the community. His story appeared on more than 100 CNN affiliates and 58,000 social media interactions, and earned him recognition as an American Red Cross 2021 Red Cross Hero.
Shoppers World needed expert guidance for its "Undercover Boss" casting and PR services to promote the episode. This campaign pitched local media, created a media advisory, secured news coverage, and managed Shoppers World’s social media during the broadcast. As a result, millions of people throughout the country watched the episode air live and Twitter engagement took off as celebrities tweeted about the brand on social media.
BerganKDV hired Axia to announce its new CEO’s internal promotion. Axia leveraged relationships with national media contacts and accounting industry reporters, as well as editors, producers, and columnists in Minnesota and Iowa where BerganKDV has branch locations. Axia’s campaign earned 1.4 million potential B2B impressions.
BerganKDV wanted to build awareness surrounding a merger deal while also elevating the CEO as an industry thought-leader. Through news media coverage, Axia increased awareness of the company’s presence while it entered new markets via M&A activity. Axia’s PR campaign earned 2.9 million potential impressions for the client.
Sleiman Enterprises leased property from the city of Jacksonville, entered litigation around property maintenance, parking, and accessibility issues. With multiple concerns, Axia recommended to launch LandingFacts.com to provide a communication channel to access information. Reporters often mentioned, linked back to LandingFacts.com spreading our messages further.
THE JACKSONVILLE LANDING
During a video game tournament, a player opened fire, killing two co-players, wounding 10 other participants. Axia provided immediate crisis management for the client, reactively mended the reputation of the iconic Jacksonville landmark. There were 13,404 news media stories covering the incident – only 12 articles mentioned the client.
PIRATES DINNER ADVENTURE
Pirates Dinner Adventure temporarily closed its entertainment center to repair damage from Hurricane Irma. To promote its grand reopening, Axia pitched several news media outlets, offering stories about the company and its new show. Major news outlets ran 14 stories about the reopening, reaching more than 4 million potential customers.
NIP ENERGY DIP
Lee Lewis hired Axia to educate consumers about NiP Energy Dip as a tobacco-free alternative to traditional chewing dip. Axia ran an effective PR campaign, gaining media exposure and helping attract retailers that would carry the product. Sales increased by approximately 40% during the campaign.
ANNE CAIN GOLF ACADEMY
Anne Cain Golf Academy hired Axia to promote the academy’s new graphic system. Axia pitched the product to regional and national news media. Axia’s news media coverage included all local TV news and sports shows and magazines, among others.
Tappocity hired Axia for effective public relations to help the brand launch. Axia initiated a campaign introducing Tappocity to important audiences and critical resources. Two days into the campaign, Axia landed Tappocity coverage in a top e-commerce publication.