InSite Software
InSite Software, a construction technology firm, aimed to broaden its visibility leading into a major industry event. Axia’s targeted PR program supported message clarity, timely media outreach, and event-aligned content. The effort increased InSite’s brand presence, improved its brand positioning among industry audiences, and elevated its profile during a competitive visibility period.
Challenge:
InSite Software develops specialized earthwork and utility takeoff software for construction estimators to calculate cut-and-fill volumes, create 3D models from CAD/PDF files, and generate GPS machine control data. Operating in a competitive, fast-moving market, InSite needed clearer messaging, consistent promotion, and a coordinated public relations effort to build awareness, credibility, and audience engagement during a critical visibility window.
Solution:
A structured communications program focused on elevating InSite’s presence ahead of its industry showcase. Support included PR strategy, message refinement, and targeted media outreach built on Axia’s proven PR processes and hourly support model.
The program orchestrated content, managed media needs, and prepared the company with up-to-date promotional materials. Project-based and hourly services enabled flexible support across announcements, content development, and event-related visibility efforts — all designed to help InSite present a clear, credible, and consistent public narrative.
Results:
- Strengthened brand presence leading into the company’s industry event, supported by coordinated messaging and outreach.
- Improved clarity and consistency of public-facing materials, enabling better engagement with prospective partners and customers.
- Increased visibility in target media categories through timely, event-aligned PR activity.
- Enhanced credibility with construction-technology audiences due to more polished positioning and communications support.
- Greater readiness for media interactions through structured planning and messaging preparation.
