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Case Studies - We've got this!

Counseling a publicly traded national retail store to avert a major crisis

Posted by Axia Public Relations

When a publicly traded nationwide discount fashion retail store chain with 300 locations encountered a crisis that threatened to unravel the company at the seams, it immediately called on the PR experts at Axia Public Relations.

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Topics: Retail, Crisis Communications, Public Companies, NewsBureau, National, Local PR, Consumer Goods, Large Companies, Online Reputation Management, Social Media, PR Projects, B2C, Most Popular Case Studies

PR firm repairs client's image, revenue increases by 1,200 percent

Posted by Axia Public Relations

A national mortgage broker's negative online reputation was costing them them $20,000 per day in "documented lost sales." They called on PR firms to fix their image and turn around the company's reputation.

 

Within 24 months, the national mortgage company saw big results:

  • a 1,200-percent increase in annual revenue
  • positive earned media coverage (3,903 articles generated)
  • 20 awards celebrating the company and its business practices
  • and a complete reversal in public perception from negative to positive.
All this came from removing seven negatives from page 1 and 2 of Google search engine page rankings, and the company enjoying a completely clean SEPR on the first six pages.

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Topics: Media Relations, Reputation Management, Most Popular Case Studies, National, Social NetWork, Thought Leadership, Financial Services, Awards, Crisis Communications, Spokesperson Training, B2C, Insurance, Mortgage, Taxes, accounting/taxes, Consumer Services, Digital PR, Featured, SEO, Social Media, NewsBureau, MediaMaster, Retail, Professional Services, Jacksonville, medium companies, Large Companies, private companies, Real Estate, Avalon

Public Relations Firm helps Adecco gain national visibility

Posted by Jason Mudd

 

When worldwide staffing firm conglomerate Adecco Group (ADEN:VTX), formerly MPS Group (NYSE: MPS), selected its public relations agency of record, it chose Axia Public Relations, based on our reputation and enthusiasm.

 

For more than a decade, Axia's delivered outstanding PR results, including increasing awareness, understanding, trust and consideration for more than eight speciality staffing divisions including: 

  1. Accounting Principals (accounting and financial staffing)
  2. Modis (IT staffing)
  3. Idea Integration (IT solutions)
  4. Special Counsel (legal staffing)
  5. Soliant Health (medical staffing)
  6. ENTEGEE (engineering staffing)
  7. Beeline (workforce solutions software-as-a-service (SaaS) for vendor management system (VMS))
  8. among others

By positioning our client's leaders as subject matter experts (SMEs), through targeted earned news media coverage among its 250 local branches, industry trade media and national news media reaching candidates (consumers) and employers (businesses).

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Topics: Media Relations, Most Popular Case Studies, Technology, Professional Services, Crisis Communications, Large Companies, B2B, staffing firm, Public Companies, global

University increases MBA enrollment by 50%

Posted by Jason Mudd

At the recommendation of a delighted client, the CEO of a Fortune 5000 global company and incoming board chair, Jacksonville University received $10,000 matching funds from that chairman's company to launch an image campaign to improve the local public perception of Jacksonville University.

 

After that successful endeavor, JU sought out Axia Public Relations to dramatically increase enrollment in its adult degree programs (ADP) and various master’s degree programs. Axia implemented an integrated campaign that included direct marketing, print, radio, television and earned media coverage, as well as a strong online program.

 

From Axia’s campaign, JU saw a 50-percent increase in MBA and ADP enrollment.

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Topics: Media Relations, Professional Services, Jacksonville, medium companies, private companies, B2C, education, economic development, National, Inbound Marketing, Special Projects, Large Companies, Crisis Communications, Branding, Consumer Services, Reputation Management

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