Success stories are how we demonstrate our case for the power of public relations. Each business challenge is unique, so we develop custom strategies for every project and program. We provide earned media, shared media, and owned media services for regional and national companies in a variety of industries – and the results speak for themselves.
A publicly traded retail store had an employee and customer altercation, causing the customer to vent her frustration online, which quickly gained negative attention. The retailer reached out to Axia's PR team, who crafted crisis responses for the retailer. Axia’s quick response prevented the news story from going national and from attracting attention from media.
A national mortgage broker's negative online reputation was costing it $20,000/day in documented lost sales. Axia pitched industry contacts, positioning the company as a thought-leader, offering experts available to speak as sources for articles. The total value of the 3,903 articles Axia generated increased positive media, which helped increase revenue by 1,200 percent.
Adecco hired Axia to help translate its brands in its local markets as a major player in the staffing industry. Axia created a national PR campaign, raising corporate awareness and earning target national news coverage. Adecco received more than eight times its return on investment in earned media coverage.
At the recommendation of a delighted client, the CEO of a Fortune 5000 global company and incoming board chair, Jacksonville University received $10,000 matching funds from that chairman's company to launch an image campaign to improve the local public perception of Jacksonville University. After that successful endeavor, JU sought out Axia Public Relations to dramatically increase enrollment...