Success stories are how we demonstrate our case for the power of public relations. Each business challenge is unique, so we develop custom strategies for every project and program. We provide news media, social media, and web media services for regional and national companies in a variety of industries – and the results speak for themselves.
Retail Store Crisis
A publicly traded retail store experienced an employee-customer altercation, causing the customer to vent their frustration online, which quickly gained negative attention. This campaign crafted crisis responses to prevent the story from going national and attracting further media attention. As a result, the store implemented new training programs and customer feedback solutions to better serve their consumers.
A national mortgage broker's negative online reputation was costing them $20,000 per day in lost sales. This campaign positioned the company as a thought leader, pitched media contacts, and managed the company’s online reputation. Through this campaign, the company earned positive earned media coverage, awards celebrating the company and its business practices, and changed the public’s perception of them.
This is one story in the series on Adecco Group. Read story 2 for more.
Adecco Group, a worldwide staffing firm, needed to promote its brand in its local markets as a major player in the staffing industry. This national PR campaign raised corporate awareness and earned target national news coverage for the brand. As a result of the campaign, Adecco received more than eight times its return on investment in news media coverage alone and gained awareness for more than eight specialty staffing divisions.
THE JACKSONVILLE LANDING
During a video game tournament, a player opened fire, killing two co-players, wounding 10 other participants. Axia provided immediate crisis management for the client, reactively mended the reputation of the iconic Jacksonville landmark. There were 13,404 news media stories covering the incident – only 12 articles mentioned the client.