Success stories are how we demonstrate our case for the power of public relations. Each business challenge is unique, so we develop custom strategies for every project and program. We provide earned media, shared media, and owned media services for regional and national companies in a variety of industries – and the results speak for themselves.
Pirates Dinner Adventure temporarily closed its entertainment center to repair damage from Hurricane Irma. To promote its grand reopening, Axia pitched several news media outlets offering stories about the company and its new show. Major news outlets ran 14 stories on the reopening, reaching more than 4 million potential customers.
Dave & Buster’s, an entertainment and restaurant chain, wanted to gain attention of the opening of its first Florida Panhandle location. Axia developed a PR plan to generate media coverage, provided comprehensive PR counsel and services. Axia earned 1.5 million impressions in 90 days, representing more than $382,000 in earned media coverage.
Southern Comfort hired Axia to promote their brand for “The World’s Largest Outdoor Cocktail Party.” Axia placed Southern Comfort’s celebrity chef and “America’s Chief Entertaining Officer,” on television, radio, print, and online media, as well as promoted Southern Comfort’s Tailgate Zone event. Axia reached more than 432,000 consumers in just two days.
Modis hired Axia to build brand awareness for the global staffing firm because the company had limited recognition outside its industry. Axia’s PR team wrote a news release on Modis’ plans to capitalize on the media attention and the company’s exposure during the Super Bowl. Axia’s earned new coverage brought in more than 10 times the positive audience that Adecco Group and Modis ever had before...
The Bougainvillea Clinique, cosmetic surgery and medical spa center, hired Axia to earn recognition for his innovative surgery technique. Axia launched a PR campaign positioning the surgeon as a thought-leader in his industry. Axia’s work helped the clinic reach 680 million consumers.
Christini’s Ristorante Italiano hired Axia to boost awareness among consumers. Axia put on a media relations and social media engagement campaign.The restaurant’s social media presence grew immensely, as well as, earned media coverage, giving them the attention they deserved.
Amelia Island Book Festival hired Axia to quickly promote the event both locally and nationally and increase attendance. Axia launched a PR campaign earning national media coverage. Axia helped increase ticket sales by 73 percent and increased overnight stays and corresponding tourism tax by 57 percent.
The Florida House hired Axia to promote its upcoming 150th anniversary. To increase bookings and attract more repeat visits, Axia launched a PR campaign targeted at reporters who cover travel and tourism. The inn earned a front-page story in the Sunday business section of The Florida Times-Union and was featured in other media outlets.