Success stories are how we demonstrate our case for the power of public relations. Each business challenge is unique, so we develop custom strategies for every project and program. We provide news media, social media, and web media services for regional and national companies in a variety of industries – and the results speak for themselves.
Dave & Buster’s
Dave & Buster’s, an entertainment and restaurant chain, sought attention for its first location opening in the Florida Panhandle. This campaign developed a strategy to generate local media coverage and attract attention for the grand opening. Through these efforts, the Panama City Beach restaurant grossed the second-highest opening-day sales in Dave & Buster’s 31-year history and led to thousands of RSVPs for the VIP grand opening events.
Southern Comfort wanted to promote its brand as “the world’s largest outdoor cocktail party.” This campaign secured Southern Comfort’s celebrity chef placement on television, radio, print, and online media, as well as promoted Southern Comfort’s Tailgate Zone event. As a result, the campaign reached more than 432,000 consumers in just two days.
The world's largest IT staffing company hired Axia to build brand awareness. Axia’s team wrote a news release about Modis’ plans to capitalize on the company’s Super Bowl exposure. That news coverage brought in more than 10 times the audience that Modis ever had before hiring Axia.
PIRATES DINNER ADVENTURE
Pirates Dinner Adventure temporarily closed its entertainment center to repair damage from Hurricane Irma. To promote its grand reopening, Axia pitched several news media outlets, offering stories about the company and its new show. Major news outlets ran 14 stories about the reopening, reaching more than 4 million potential customers.
THE BOUGAINVILLEA CLINIQUE
The Bougainvillea Clinique, a cosmetic surgery and medical spa center, hired the Axia PR team to earn recognition for its founder and his innovative new surgery technique. Axia launched a PR campaign positioning the surgeon as a thought-leader in his industry. Axia’s work helped the clinic reach 680 million consumers.
Secure-Res hired Axia to rebrand the company as it was growing and expanding its product and service offerings. Axia implemented a product launch and renamed the company Vizergy. Vizergy attracted 93,000 unique website visitors within 24 hours of a media tour.
STONEWOOD GRILL AND TAVERN
Stonewood Grill & Tavern hired Axia to reactivate and grow its consumer base. Axia launched a six-month program that consisted of a social media campaign and news media coverage. Company-wide sales increased about 15%.
CHRISTINI’S RISTORANTE ITALIANO
Christini’s Ristorante Italiano hired Axia to boost awareness among consumers. Axia implemented a media relations and social media engagement campaign.The restaurant’s social media presence grew immensely due to this news media coverage, giving the restaurant the attention it deserves.
AMELIA ISLAND BOOK FESTIVAL
The Amelia Island Book Festival hired Axia PR to quickly promote the event both locally and nationally and to increase attendance. The PR firm launched a PR campaign that earned national media coverage. Axia helped increase the event’s ticket sales by 73% and increased overnight stays and corresponding tourism tax by 57%.
THE FLORIDA HOUSE
The Florida House hired Axia to promote its upcoming 150th anniversary. To increase first-time and repeat bookings, Axia launched a PR campaign targeted at reporters who cover travel and tourism, earning front-page coverage in the business section of The Florida Times-Union as well as feature spots in other media outlets.