Ticket sales increase by 73%

Posted by Jason Mudd

AMELIA ISLAND BOOK FESTIVAL

                                                                                                                                                                                              

       

The Amelia Island Book Festival hired Axia PR to quickly promote the event both locally and nationally and to increase attendance. The PR firm launched a PR campaign that earned national media coverage. Axia helped increase the event’s ticket sales by 73% and increased overnight stays and corresponding tourism tax by 57%.

 

Ameila-Book-Festival

The challenge:

Based on a referral from community influencers, officials for the Amelia Island Book Festival contacted Axia Public Relations looking for help with quickly promoting the event both locally and nationally and increasing attendance. For four days annually, Amelia Island, Florida, becomes “Book Island," where best-selling authors share their works with literary connoisseurs from around the country. Festival officials booked Axia Public Relations – after the incumbent freelancer failed – to promote the event locally and nationally to increase attendance.

 

The solution:

During the course of the PR campaign, Axia earned media coverage nationally from C-SPAN, booktv.org, The Miami Herald, The Dallas Morning News, The Charlotte Observer, Southern Scribe, Bradenton Herald, American Profile, and other outlets. Within 90 days of the start of the campaign, Axia helped increase ticket sales by 73% and increased overnight stays and corresponding tourism tax by 57%.

"Axia rightly deserves credit for the tremendous growth and success of Amelia 'Book Island' Festival. Our attendance doubled this year!”

- Donald K. Parker
Amelia “Book Island” Festival

 

The results:
Within 90 days, Axia helped increase ticket sales by 73% and increased bed-night stays by 57%. Axia earned media coverage nationally from

• C-SPAN

• booktv.org
• The Miami Herald

• The Dallas Morning News

• The Charlotte Observer

• Southern Scribe

• Bradenton Herald

• and other outlets.

 

Locally, Axia earned coverage in

• The Florida Times-Union

• The St. Augustine Record

• Jacksonville Business Journal

• and other outlets.

 

For its work, the Florida Public Relations Association presented Axia with the Dick Pope All-Florida Grand Golden Image Award, the top annual award for the best PR campaign in Florida.

“Worth a Trip” – The Miami Herald

“Book festival brings A-list writers to Amelia” – The Florida Times-Union

“A gallery of guest authors and a variety of special programs” – The St.Augustine Record

“Amelia festival all booked up” – Jacksonville Business Journal

“This festival is a page-turner” – The Dallas Morning News

Associated Press USA Today Wall Street Journal ENR


To learn how we can help your philanthropic company achieve similar results, contact us today at 888-PR-FIRM-8 (888-773-4768).

 

Topics: Media Relations, Non-Profit, Events, Lifestyle, Small Companies, private companies, Florida, B2C, philanthrophy, Travel

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