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Axia Rebrands Vizergy at HX and Boosts 93,000 Unique Industry B2B Website Visits

Posted by Jason Mudd

Secure-Res, an e-commerce booking engine for independent, smaller-chain and franchise hotels turned hotel web-marketing company, contacted Axia Public Relations for a rebranding strategy that would help to better represent the growing company and its expanding products and services. Through Axia’s branding process, Onoma, Axia renamed the company Vizergy and Secure-Res became its signature and productized service.

Along with the change came a logo, tagline, mission, vision, elevator speeches and an unveiling at its major New York City trade show convention with a corresponding media tour. Results quickly followed and within 24 hours of the media tour, Vizergy received 93,000 unique website visitors thanks to its industry trade earned media coverage.

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Topics: Media Relations, NewsBureau, Technology, Professional Services, Small Companies, product launch, Jacksonville, medium companies, private companies, B2B, PR Projects, Travel and Tourism, Trade Shows, Software, hotel, e-commerce, web marketing

PR Firm Increases Bed Night Stays at Historic Amelia Island Inn

Posted by Jason Mudd

Florida’s oldest continually run bed and breakfast, The Florida House, approached Axia Public Relations to help promote its upcoming 150th anniversary. In order to increase bookings and attract more repeat visits, Axia launched a public relations campaign targeted at reporters who cover travel and tourism. Axia’s efforts earned the inn a full-color, front-page story in the Sunday business section of The Florida Times-Union and Florida Trend as well as Jacksonville Business Journal, Nassau Sun and News-Leader, among others.

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Topics: Media Relations, Small Companies, private companies, Consumer Services, B2C, Travel and Tourism, hotel

PR Firm helps hotel developer win town’s approval

Posted by Jason Mudd



 When residents of New Smyrna Beach, Florida, wanted to put the brakes on a proposed 114-room hotel, investor and developer Poseidon Hotel Ventures sought to sway public opinion.

Poseidon Hotel Ventures enlisted public relations firm, Axia Public Relations, based on strong referrals and previous business relationships, for a public relations campaign to educate the community and gain public approval. 

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Topics: Media Relations, Consumer Services, B2C, Local PR, Travel and Tourism, Construction, hotel, Public Involvement

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