Success stories are how we demonstrate our case for the power of public relations. Each business challenge is unique, so we develop custom strategies for every project and program. We provide news media, social media, and web media services for regional and national companies in a variety of industries – and the results speak for themselves.
A national mortgage broker's negative online reputation was costing it $20,000/day in documented lost sales. Axia pitched industry contacts, positioning the company as a thought-leader, offering experts to speak as article sources. The 3,903 articles Axia generated increased positive media, helping to increase revenue by 1,200%.
A tech company was struggling to recruit new employees due to its negative online reputation. Axia leveraged the media to share the company’s success and rapid growth story, creating and promoting positive over negative content on search engines. Axia’s efforts created more than 78.7 million impressions for the client.
Southern Comfort hired Axia to promote its brand for “the world’s largest outdoor cocktail party.” Axia secured Southern Comfort’s celebrity chef placement on television, radio, print, and online media, as well as promoting Southern Comfort’s Tailgate Zone event. Axia’s efforts reached more than 432,000 consumers in just two days.
Shoppers World sought Axia’s expert guidance for "Undercover Boss" casting and PR services to promote its episode. Axia pitched local media, created a media advisory, secured news coverage, and managed Shoppers World’s social media during the broadcast. Axia secured coverage in 160+ outlets, reaching more than 42.3 million consumers.
Brightway Insurance wanted to grow its emerging brand. Axia's multiyear PR campaign helped generate inbound franchisee leads for Brightway by researching editorial calendars and pitching media. The total estimated return on investment from media coverage exceeded $350,000 and one particular pitch and story generated 38 new documented franchise leads.
Brightway Insurance wanted to grow its brand. Axia’s plan for the startup began with a local campaign to build Brightway’s brand recognition and position its CEO as a thought-leader. Axia earned coverage in outlets like Entrepreneur, leading to more than a five-time return on investment based on media exposure alone.
It Works! hired Axia to increase its brand and product recognition nationally and globally. Axia developed company and product pitches to promote to top media outlets. More than 900 media outlets ran stories about It Works!, reaching 2.1 billion consumers.
REBOUNDERZ FRANCHISE AND DEVELOPMENT
Fast-growing Rebounderz Franchise and Development, franchiser of Rebounderz Indoor Trampoline Arena, wanted to share its success story with consumers and prospective franchisees. Axia provided account management, crisis communication, media relations, news writing, and media pitching. While working with Axia, in one year, Rebounderz grew from $8 million to $22 million.
CENTER FOR REPRODUCTIVE MEDICINE
The Center for Reproductive Medicine hired Axia to achieve greater awareness for its unique qualifications and high success rates. Axia developed a three-pronged PR plan, including a social media campaign, speaking engagements, and exposure in the news. CRM saw a 26% increase in web traffic within the first 90 days.
Pragmatic Works, a fast-growing, privately-held database analytics and business intelligence technology company, reached out to Axia Public Relations via client referral to help promote its corporate social responsibility program, Pragmatic Works Foundation.