Success stories are how we demonstrate our case for the power of public relations. Each business challenge is unique, so we develop custom strategies for every project and program. We provide earned media, shared media, and owned media services for regional and national companies in a variety of industries – and the results speak for themselves.
A national mortgage broker's negative online reputation was costing it $20,000/day in documented lost sales. Axia pitched industry contacts, positioning the company as a thought-leader, offering experts available to speak as sources for articles. The total value of the 3,903 articles Axia generated increased positive media, which helped increase revenue by 1,200 percent.
A tech company was struggling to recruit new employees due to its negative online reputation. Axia used the media to tell the story of the company’s success and rapid growth, and created and promoted positive content over negative content on search engines. Axia’s efforts created more than 78.7 million impressions for the client.
Southern Comfort hired Axia to promote their brand for “The World’s Largest Outdoor Cocktail Party.” Axia placed Southern Comfort’s celebrity chef and “America’s Chief Entertaining Officer,” on television, radio, print, and online media, as well as promoted Southern Comfort’s Tailgate Zone event. Axia reached more than 432,000 consumers in just two days.
Shoppers World sought Axia for its expert guidance during "Undercover Boss" casting and for PR services to promote the episode. Axia pitched local media, created a media advisory, secured news coverage, and managed Shoppers World’s social media during the broadcast. Axia secured coverage in more than 160 outlets, reaching more than 42.3 million consumers.
Brightway Insurance wanted to grow their emerging brand. Axia's multiyear PR campaign helped generate inbound franchisee leads for Brightway by researching editorial calendars and pitching media. The total estimated return on investment from media coverage exceeded $350,000 and this particular pitch and story generated 38 new and documented franchise leads.
Brightway Insurance wanted to grow their emerging brand. Axia’s plan for the startup began with a local campaign focused on building Brightway’s brand recognition and positioning their CEO as a thought-leader. Axia earned coverage in outlets like Entrepreneur and Fox Business, leading to more than a five-time return on investment based on media exposure alone.
Fast-growing It Works!, a lifestyle and wellness products brand in the direct sales industry, sought to increase its brand and product recognition nationally and globally. The company wanted to tell more consumers and prospective independent distributors its unique story and share its signature product, the It Works! Wrap, a tightening, toning, and firming body wrap.
Fast-growing Rebounderz Franchise and Development, franchisors of Rebounderz Indoor Trampoline Arena, wanted to share its success story with more consumers and prospective franchisees. Axia provided account management, crisis communication, media relations, news writing, and media pitching. While working with Axia, in one year, Rebounderz grew from $8 million to $22 million.
A reproductive clinic with a high success rate wanted help sharing its success. The clinic contacted Axia, which stepped up to the challenge, positioning the clinic as a respected authority on reproductive medicine and generating earned media coverage. Within 90 days, the clinic saw a 26% increase in web traffic.
Pragmatic Works, a fast-growing, privately-held database analytics and business intelligence technology company, reached out to Axia Public Relations via client referral to help promote its corporate social responsibility program, Pragmatic Works Foundation. The program was centered around a free, one-week IT training program offered to veterans and unemployed/underemployed individuals who lacked...