Here’s how a law firm successfully expanded its reach and reputation
A consumer law firm needed to establish visibility and trust among consumers nationwide before launching a subscription service. The campaign to achieve this implemented creative and strategic ideas for news, social media, and web services. As a result, the company gained attention and earned a 47x increase in organic web traffic in six months.
The business challenge
A consumer law firm specializing in credit report errors and identity theft wanted to launch a subscription service for credit monitoring, credit repair, and identity theft protection. The firm first needed to establish visibility, credibility, and trust nationwide for consumers to consider its products and services, so it sought Axia Public Relations’ expertise.
Axia developed its unique Strategic Insights, StoryBrand BrandScript, ideation of creative ideas for attracting attention, a strategic 12-month PR plan with news, social media, and web content strategies, programs, and measurement – and provided spokesperson training for the firm’s managing partner. Axia implemented the plan and drove immediate results for the national law firm.
Within six months, Axia made a substantial impact on the organization, including by:
- Earning news release placements among dozens of national news outlets and blogs
- Growing website traffic by 47K monthly site visitors through its 100 blog posts and 200 search-engine-optimized site pages
- Increasing its social media reach by 127K
- Providing crisis communications counsel and services to help the company avoid negative media attention in response to a partner dispute