Success stories are how we demonstrate our case for the power of public relations. Each business challenge is unique, so we develop custom strategies for every project and program. We provide earned media, shared media, and owned media services for regional and national companies in a variety of industries – and the results speak for themselves.
Louis Berger is a top federal contractor, helping infrastructure and development clients solve their most complex challenges. Louis Berger aided in Puerto Rico’s redevelopment after Hurricane Maria, delivering more than 300 power generators to the island. Axia earned Louis Berger more than 665 million media impressions about their recovery efforts.
Dave & Buster’s, an entertainment and restaurant chain, wanted to gain attention of the opening of its first Florida Panhandle location. Axia developed a PR plan to generate media coverage, provided comprehensive PR counsel and services. Axia earned 1.5 million impressions in 90 days, representing more than $382,000 in earned media coverage.
A national mortgage broker's negative online reputation was costing it $20,000/day in documented lost sales. Axia pitched industry contacts, positioning the company as a thought-leader, offering experts available to speak as sources for articles. The total value of the 3,903 articles Axia generated increased positive media, which helped increase revenue by 1,200 percent.
A tech company was struggling to recruit new employees due to its negative online reputation. Axia used the media to tell the story of the company’s success and rapid growth, and created and promoted positive content over negative content on search engines. Axia’s efforts created more than 78.7 million impressions for the client.
Verizon wanted to reinvigorate one their product's relevance. Axia provided unique positioning with fresh creative, promotions, and a test marketing campaign that supported its sales representatives. Axia exceeded Verizon divisional senior management expectations by delivering new insights and presenting several creative and scalable solutions for promotional deployment.
Southern Comfort hired Axia to promote their brand for “The World’s Largest Outdoor Cocktail Party.” Axia placed Southern Comfort’s celebrity chef and “America’s Chief Entertaining Officer,” on television, radio, print, and online media, as well as promoted Southern Comfort’s Tailgate Zone event. Axia reached more than 432,000 consumers in just two days.
Adecco hired Axia to help translate its brands in its local markets as a major player in the staffing industry. Axia created a national PR campaign, raising corporate awareness and earning target national news coverage. Adecco received more than eight times its return on investment in earned media coverage.
Brightway Insurance wanted to grow their emerging brand. Axia's multiyear PR campaign helped generate inbound franchisee leads for Brightway by researching editorial calendars and pitching media. The total estimated return on investment from media coverage exceeded $350,000 and this particular pitch and story generated 38 new and documented franchise leads.
Brightway Insurance wanted to grow their emerging brand. Axia’s plan for the startup began with a local campaign focused on building Brightway’s brand recognition and positioning their CEO as a thought-leader. Axia earned coverage in outlets like Entrepreneur and Fox Business, leading to more than a five-time return on investment based on media exposure alone.
Fast-growing It Works!, a lifestyle and wellness products brand in the direct sales industry, sought to increase its brand and product recognition nationally and globally. The company wanted to tell more consumers and prospective independent distributors its unique story and share its signature product, the It Works! Wrap, a tightening, toning, and firming body wrap.