Dave & Buster’s
Dave & Buster’s, an entertainment and restaurant chain, sought attention for its first location opening in the Florida Panhandle. This campaign developed a strategy to generate local media coverage and attract attention for the grand opening. Through these efforts, the Panama City Beach restaurant grossed the second-highest opening-day sales in Dave & Buster’s 31-year history and led to thousands of RSVPs for the VIP grand opening events.
The business challenge
Dave & Buster’s, an iconic entertainment and sports restaurant chain, wanted to generate excitement over the opening of its first location in the Florida Panhandle. Located in Panama City Beach, the new 40,000 square-foot full-service restaurant, bar, and video arcade at Pier Park marked Dave & Buster’s first entry into the highly competitive and mercurial tourist market.
- Alex Purdy, Dave & Buster’s
This campaign developed a PR plan to generate local media coverage, engage the community, and build awareness for Dave & Buster’s grand opening festivities. The outreach efforts included creating a media kit, drafting and distributing press releases, and developing the invitation lists for two pre-opening parties: a media day and a VIP grand opening party. Prominent individuals from local community groups, the mayor’s office, state legislators, sports figures, and strategic influencers were invited to the VIP grand opening party.
The campaign positioned Dave & Buster’s as the ultimate place to eat, drink, and watch sports – all under one roof. This campaign:
- Generated coverage by the three biggest news outlets in the area and major radio shows
- Led to over 1,000 media representatives and VIP guests visiting Dave & Buster’s on one day alone, one of its highest turnouts ever
- Allowed the Panama City Beach restaurant to gross the second-highest opening-day sales in Dave & Buster’s 31-year history and the most ever for a Monday opening
Photos from the event...
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This restaurant grand opening PR campaign and media relations campaign earned PR award recognition, including a PRestige award from PRSA and three Image Awards from the Florida Public Relations Association.