Success stories are how we demonstrate our case for the power of public relations. Each business challenge is unique, so we develop custom strategies for every project and program. We provide news media, social media, and web media services for regional and national companies in a variety of industries – and the results speak for themselves.
This is one story in our series on Adecco Group. Read story 1 for more.
When Adecco Group (ADEN:VTX), formerly MPS Group (NYSE: MPS), wanted to boost awareness of its legal staffing unit, Special Counsel, the largest legal staffing company in America, it called Axia Public Relations. Axia helped establish company spokespersons as “subject matter experts” on legal trends, staffing and employment.
LAW OFFICES OF RANDY REEP
Randy Reep hired Axia to help spread the word about his personal injury and criminal defense law firm. Axia designed a campaign to increase Reep’s stature in the community. Reep’s practice flourished thanks to the news media coverage.
Long-term Axia client Brightway Insurance referred GrayRobinson, one of the most reputable corporate Florida law firms, to Axia Public Relations to get the word out about the firm’s expansion throughout Florida. Axia implemented a detailed public relations campaign and conducted media interview training and developed key messages and article submissions to regional and state news outlets.
THE LAW OFFICES OF DON PHUMPHREY, JR
The Law Offices of Don Pumphrey, Jr. were referred to Axia Public Relations by trusted colleagues during a time of growth and change in the organization. To meet the expanding company’s needs, Axia crafted a new corporate identity package that included a logo, a tagline, stationery and a direct-marketing lead generation program targeted toward recently arrested citizens.
TAX DEFENSE NETWORK
Tax Defense Network hired Axia for a PR campaign to generate publicity for its tax debt resolution services. Axia positioned Tax Defense Network as a national expert on tax-related issues. This earned news coverage boosted sales and the company’s credibility.