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Case Studies - We've got this!

PR firm repairs client's image, generating $62.5 million in earned media, revenue increases by 1,200 percent

Posted by Axia Public Relations

A national mortgage broker's negative online reputation was costing them them $20,000 per day in "documented lost sales." They called on PR firms to fix their image and turn around the company's reputation.

 

Within 24 months, the national mortgage company saw big results:

  • a 1,200-percent increase in annual revenue
  • positive earned media coverage (3,903 articles generated)
  • 20 awards celebrating the company and its business practices
  • and a complete reversal in public perception from negative to positive.
All this came from removing seven negatives from page 1 and 2 of Google search engine page rankings, and the company enjoying a completely clean SEPR on the first six pages.

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Topics: Digital PR, Media Relations, Featured, SEO, Social Media, Reputation Management, Most Popular Case Studies, National, Insurance, Social NetWork, NewsBureau, Thought Leadership, MediaMaster, Financial Services, Professional Services, Awards, Crisis Communications, Spokesperson Training, Jacksonville, Large Companies, medium companies, private companies, Real Estate, Retail, Consumer Services, B2C, Avalon, accounting/taxes, Taxes, Mortgage

From backwoods to high-rises and 50 year anniversaries, Axia supports international forest products company

Posted by Jason Mudd

rayonier Since 2004, Axia Public Relations has provided misc. public relations strategy and services to the executive and marketing communications teams at Rayonier. Our work includes public relations; building community support, providing media relations, spokesperson training and key message development for its real estate development and Southeast Forestry Resources division; internal communications for employees, including corporate executive and administration staff in towers and office parks, as well as for forestry staff in the woods and factory workers in the paper mill; writing a 50th anniversary publication for its employees and neighbors in Jesup, Georgia; providing strategic communications and action plans for the Nassau County Stewardship District, including its new community, Wildlight; and communicating and promoting organizational design and division restructures, employee training and professional development programs and opportunities.

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Topics: Most Popular Case Studies, National, Spokesperson Training, product launch, Public Companies, Large Companies, Real Estate, B2B, Agriculture, Forestry, Manufacturing, Mining

Tax Defense Network’s news coverage boosts company visibility

Posted by Jason Mudd

Tax Defense Network, a tax resolution service, hired Axia Public Relations for a public relations campaign leading up to April 15, tax day, to generate publicity for its tax debt resolution services.

 

During this campaign, Axia positioned Tax Defense Network as a national expert on tax-related issues – specifically, tax debt.

 

As a result of its efforts, Axia earned Tax Defense Network news coverage in target national newspapers, magazines, radio, TV and internet news media as well as local media coverage in the geographic markets where it has offices.

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Topics: National, Financial Services, Professional Services, Small Companies, Spokesperson Training, medium companies, private companies, Consumer Services, B2C, accounting/taxes, Taxes

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