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Turfgrass Scores a Hole-in-One, earning more than 20x its PR Investment

Posted by Jason Mudd

Turfgrass America, a leading national provider of greens grass to golf courses, selected Axia Public Relations to help market its new MiniVerde putting surface, which not only ranked first nationally in ultra-dwarf bermuda grass, but The Players also debuted it in its PGA Tour tournament. With a small budget and a timeframe tighter than the Sawgrass fairways, Axia earned the equivalent of more than $63,000 in advertising dollars in just 30 days.

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Topics: Media Relations, National, Sports, Small Companies, product launch, medium companies, B2B, landscaping, farming, Agriculture, golf

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