America’s most admired and fastest-growing brands turn to Axia, one of Forbes’ Best PR Agencies in America. Companies like yours select Axia to share their stories through the news, social media, and online.
These success stories demonstrate the power of public relations to create visibility, trust, consideration, and decisions for brands, products, services, and experts. Because each business challenge is unique, we develop custom public relations strategies, tactics, and measurement programs for every client and campaign – and the results speak for themselves.
L. Gale Lemerand hired Axia to promote his invention, a touch-free door-opening system for public restrooms. Axia launched a PR campaign to educate consumers and businesses about the product. As a result, the news media coverage reached more than five million consumers and decision-makers worldwide, leading to more than $1 million in new distributor sales.
Adecco Group (formerly MPS Group), a worldwide staffing firm, needed to promote its brand in local markets as a major player in the staffing industry. This national PR campaign raised corporate awareness and earned target national news coverage for the brand. As a result of the campaign, Adecco received more than eight times its return on investment in news media coverage alone and gained awareness for more than eight specialty staffing divisions.
Blue Cross Blue Shield
Blue Cross needed to gain support for its new IT enterprise deployment. Axia created a detailed communication plan and strategy that eased employees, agents, and providers into the new system. The new software’s adoption went smoothly.
intelligentM wanted to reach hospital leaders to spread a solution for this critical health care issue: hand washing. Axia launched a media awareness campaign directed at industry trade outlets. The campaign earned national coverage almost instantly.
Fidelity National Information Services Inc. (NYSE: FIS)
Fidelity National Information Services Inc. (FIS), needed help developing its environmental employee sustainability program, GreenLight. This campaign helped the world's largest fintech company develop an employee environmental communications program with marketing tools as well as environmental improvements to the global field offices. As a result, the company saw enterprise-wide success with its GreenLight program.
As the agency of record for MPS Group (later Adecco Group) and its eight business units, including Microsoft Gold Partner and IT security consultants Idea Integration (now Astadia), Axia Public Relations developed earned media-worthy news pitches and story ideas for targeted industry trade media and general business media outlets for over a decade.
Rayonier hired Axia for public relations strategy and services for the executive and marketing teams. Axia provided spokesperson training and key message development; internal communications, strategic communications, and action plans for the Nassau County Stewardship District; and communications about organizational design and division restructures, employee training, and professional development opportunities.
Tarmac hired Axia PR to establish and manage positive perception and reception as the young company developed an excavation site. Axia publicized and promoted the good work and economic impact of the company and its operations. Axia carried the message to the public that Tarmac creates jobs and employment opportunities.
Tech Staffing Company
A tech company was struggling to recruit new employees because of its negative online reputation. This campaign leveraged the media to share the company’s success and rapid growth story, creating and promoting positive content on search engines. These efforts created positive media coverage for the company and showcased the company’s unique culture.
Superior Group of Companies
Superior Group of Companies needed help with its 100-year-old company’s rebranding. This campaign utilized the news and social media to raise awareness of Superior Group of Companies’ name change and rebranding. As a result, the campaign earned 101 news placements with more than 36 million impressions and 700,00 social media impressions.
Brightway Insurance wanted to grow its emerging brand. Researching editorial calendars and pitching media, this multi-year PR campaign helped generate inbound franchisee leads for Brightway Insurance. This campaign helped Brightway Insurance build a strong brand, generate viral earned media coverage, and create a reputation in business and franchise trade media as a smart franchise investment.
The world's largest IT staffing company hired Axia to build brand awareness. Axia’s team wrote a news release about Modis’ plans to capitalize on the company’s Super Bowl exposure. That news coverage brought in more than 10 times the audience that Modis ever had before hiring Axia.
Pragmatic Works, a fast-growing, privately-held database analytics and business intelligence technology company, reached out to Axia Public Relations via client referral to help promote its corporate social responsibility program, Pragmatic Works Foundation.
Secure-Res hired Axia to rebrand the company as it was growing and expanding its product and service offerings. Axia implemented a product launch and renamed the company Vizergy. Vizergy attracted 93,000 unique website visitors within 24 hours of a media tour.
Money Pages hired Axia to build its brand and reputation prior to franchising nationwide. Axia lead a PR campaign and worked with news outlets on earned media. Such media coverage built the credibility the company needed to position itself as a thought-leader in the publishing, direct mail, and advertising industries.
A1A Solar Contracting
When A1A Solar announced it was installing Florida’s largest private rooftop solar array, it hired Axia to handle all media relations. Axia developed a news release that it pitched to media outlets. Axia earned A1A Solar Contracting eight news articles and corresponding social media mentions.