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Using news media to build brand awareness

Posted by Jason Mudd



The world's largest IT staffing company hired Axia to build brand awareness. Axia’s team wrote a news release about Modis’ plans to capitalize on the company’s Super Bowl exposure. That news coverage brought in more than 10 times the audience that Modis ever had before hiring Axia.

MPS Group



Despite having the most prominent signage in Jacksonville’s skyline, Modis – the flagship brand of the

Fortune 1000 international staffing company MPS Group (now Adecco Group) – had limited recognition outside its industry.


With the Super Bowl coming to Jacksonville, Axia Public Relations knew the time was right to build awareness for the brand.



To help build awareness, Axia’s PR team wrote a news release on Modis’ plans to capitalize on the media attention and the company’s exposure during the Super Bowl. The objective was to gain three significant media hits.


Axia delivered much more, including interviews and coverage of company officials by Gannett News Service, three front-page business articles in The Florida Times-Union, a story  in the Jacksonville Business Journal and and an international feature story in Economic Outlook magazine.



In all, Axia’s earned news coverage for MPS Group and Modis brought in more than 10 times the positive audience that it had before hiring Axia. 


This case study included more than $80,000 in AVE. (Axia prefers better metrics to show the value of earned media coverage. Check out why you should stop using AVE to measure earned media coverage.)

"If we would stop using Axia, we’d lose all that coverage. I don’t know if we're Axia's biggest client, but Axia makes us feel like we're the most important."

-Tyra Tutor SVP, Corporate Development, Adecco Group, parent company of Modis

"Great strategic thinking"

- PR campaign award judge

See Also

  1. Increasing visibility for national staffing firm
  2. PR Firm serves up a new title sponsor
  3. Positioning Special Counsel as legal staffing “subject matter experts”
  4. Positioning cybersecurity, application development, and business intelligence expert

To learn how we can help your staffing firm company achieve similar results, contact us today at 888-PR-FIRM-8 (888-773-4768).

Book your free consultation today

Topics: media relations, sports, technology, professional services, public companies, Jacksonville, corporate communications, large companies, B2B, staffing firm, travel

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