Using news media to build brand awareness

Posted by Jason Mudd

MODIS                                                                                                                                                                                                   

                                                 

Modis hired Axia to build brand awareness for the global staffing firm outside its industry. Axia’s team wrote a news release about Modis’ plans to capitalize on the company’s Super Bowl exposure. That news coverage brought in more than 10 times the audience that Modis ever had before hiring Axia.

MPS Group

 

IDEAS

Despite having the most prominent signage in Jacksonville’s skyline, Modis – the flagship brand of the

Fortune 1000 international staffing company Adecco Group – had limited recognition outside its industry.

 

With the Super Bowl coming to Jacksonville, Axia Public Relations knew the time was right to build brand awareness for the firm.

 

RELATIONSHIPS

To help build the brand, Axia’s PR team wrote a news release on Modis’ plans to capitalize on the media attention and the company’s exposure during the Super Bowl. The objective was to gain three significant media hits.

 

Axia delivered much more, including interviews and coverage of company officials by Gannett News Service and Florida Today, three front-page business articles in The Florida Times-Union, and a story and international features in the Jacksonville Business Journal and Economic Outlook magazine.

 

RESULTS

In all, Axia’s earned news coverage for Adecco Group and Modis brought in more than 10 times the positive audience that Adecco Group and Modis ever had before hiring Axia. 

 

This case study included more than $80,000 in AVE. Axia prefers better metrics to show the value of earned media coverage. Check out why you should stop using AVE to measure earned media coverage.


"If we would stop using Axia, we’d lose all that coverage. I don’t know if we're Axia's biggest client, but Axia makes us feel like we're the most important."

-Tyra Tutor SVP, Corporate Development, Adecco Group, parent company of Modis


"Great strategic thinking"

- PR industry award judge


 See related case studies for MPS Group and Adecco Group

 

To learn how we can help your staffing firm company achieve similar results, contact us today at 888-PR-FIRM-8 (888-773-4768).

Topics: Media Relations, Sports, Technology, Professional Services, Public Companies, Jacksonville, Corporate Communications, Large Companies, B2B, staffing firm, Travel

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