Modis, the flagship brand of the Fortune 1000 international staffing company MPS Group, now Adecco Group North America, leveraged its public relations agency of record, Axia Public Relations, for help with building brand awareness for the global staffing firm during the Super Bowl in Jacksonville, Fla. During the campaign, Axia delivered interviews and coverage of the company and its executives by Gannett News Service and Florida Today, three front-page business articles in The (Jacksonville) Florida Times-Union and a story and international features in the Jacksonville Business Journal and Economic Outlook Magazine. The end result was more than $80 thousand in earned media coverage during Super Bowl activities.
Despite having the most prominent signage in Jacksonville’s skyline, Modis — the flagship brand of the
Fortune 1000 international staffing company Adecco Group had limited recognition outside its industry.
With the Super Bowl coming to Jacksonville, Fla., Axia Public Relations knew the time was right to build brand awareness for the firm.
To help build the brand, Axia’s public relations team wrote a news release on Modis’ plans to capitalize on the media attention and the company’s exposure during the Super Bowl. The objective was three significant media hits.
Axia delivered much more, including interviews and coverage of company officials by Gannett News Service and Florida Today, three front-page business articles in The (Jacksonville) Florida Times-Union and a story and international features in the Jacksonville Business Journal and Economic Outlook magazine.
In all, Axia’s earned news coverage for Adecco Group and Modis brought in more than 10 times the positive audience that Adecco Group and Modis ever had before hiring Axia.
This case study included more than $80,000 of AVEs, at Axia we prefer better metrics to show the value of earned media coverage. Check out why you should stop using AVEs to measure earned media coverage.
"If we would stop using AXIA, we’d lose all that coverage. I don’t know if we're Axia's biggest client, but Axia makes us feel like we're the most important."
-Tyra Tutor SVP, Corporate Development, Adecco Group, parent company of Modis
"Great strategic thinking"
- PR industry award judge