Success stories are how we demonstrate our case for the power of public relations. Each business challenge is unique, so we develop custom strategies for every project and program. We provide news media, social media, and web media services for regional and national companies in a variety of industries – and the results speak for themselves.
A national mortgage broker's negative online reputation was costing them $20,000 per day in lost sales. This campaign positioned the company as a thought leader, pitched media contacts, and managed the company’s online reputation. Through this campaign, the company earned positive earned media coverage, awards celebrating the company and its business practices, and changed the public’s perception of them.
Tech Staffing Company
A tech company was struggling to recruit new employees because of its negative online reputation. This campaign leveraged the media to share the company’s success and rapid growth story, creating and promoting positive content on search engines. These efforts created positive media coverage for the company and showcased the company’s unique culture.
Southern Comfort wanted to promote its brand as “the world’s largest outdoor cocktail party.” This campaign secured Southern Comfort’s celebrity chef placement on television, radio, print, and online media, as well as promoted Southern Comfort’s Tailgate Zone event. As a result, the campaign reached more than 432,000 consumers in just two days.
Brightway Insurance, a start-up independent insurance agency, wanted to expand its brand locally and nationally. When State Farm exited Florida's home insurance market, this campaign worked to expand Brightway Insurance’s recognition and position its CEO as a thought leader. As a result, this campaign helped position Brightway Insurance as an expert go-to insurance expert, leading to a 300% increase in call volume in two weeks.
FIDELITY NATIONAL FINANCIAL
The world's largest title insurance company, Fidelity National Financial (NYSE: FNF), hired Axia Public Relations to improve its visibility and reputation as a good corporate citizen in its hometown. Axia sought third-party awards, honors, and endorsements for the Fortune 500, $10 billion corporation's regional volunteer and financial contributions. News media coverage from the awards and contributions gave FNF the reputation boost it sought.
AVIANNE & CO. JEWELERS
Avianne & Co. hired Axia to strengthen its reputation as a custom jeweler and increase online sales. Axia developed relationships with top jewelry industry and trade publications and pitched stories about the pieces the company creates for celebrities. Axia secured more than 560 articles, totaling more than 680 million consumer impressions.
THE BOUGAINVILLEA CLINIQUE
The Bougainvillea Clinique, a cosmetic surgery and medical spa center, hired the Axia PR team to earn recognition for its founder and his innovative new surgery technique. Axia launched a PR campaign positioning the surgeon as a thought-leader in his industry. Axia’s work helped the clinic reach 680 million consumers.
CENTER FOR REPRODUCTIVE MEDICINE
The Center for Reproductive Medicine hired Axia to achieve greater awareness for its unique qualifications and high success rates. Axia developed a three-pronged PR plan, including a social media campaign, speaking engagements, and exposure in the news. CRM saw a 26% increase in web traffic within the first 90 days.
Pragmatic Works, a fast-growing, privately-held database analytics and business intelligence technology company, reached out to Axia Public Relations via client referral to help promote its corporate social responsibility program, Pragmatic Works Foundation.
As fast-growing Reichard Staffing and RDW Professional Staffing merged with Jacksonville’s Alluvion Staffing, executives knew they needed to find a PR agency partner that could successfully share the news of the merger with the media and through external communications.