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PR firm increases national insurance agency franchise's call volume by 300%

Posted by Jason Mudd

Brightway Insurance


Brightway Insurance, a start-up independent insurance agency, wanted to expand its brand locally and nationally. When State Farm exited Florida's home insurance market, this campaign worked to expand Brightway Insurance’s recognition and position its CEO as a thought leader. As a result, this campaign helped position Brightway Insurance as a trusted go-to insurance expert, leading to a 300% increase in call volume in two weeks.


This is one story in our series on Brightway Insurance. Read Covering insurance agency from startup to national franchisor and One PR pitch gets viral media coverage, new franchisees for insurance agency franchisor for more.


Axia Public Relations helped position Brightway Insurance as an expert to go to when State Farm left Florida's homeowners.

The business challenge

Brightway Insurance is Florida's fastest-growing independent insurance agency with 39 Florida offices serving 30,000 households across the state. When State Farm exited Florida's home insurance market, the campaign recognized an opportunity for Brightway Insurance’s expansion by positioning the company as the go-to insurance expert for the media as well as consumers.


The solution

This campaign worked to expand Brightway Insurance’s recognition and position its CEO as a thought leader after State Farm exited Florida's home insurance market. The campaign focused on engaging and pitching a variety of state and national news outlets in order to position the company as a leading insurance expert.


Axia Public Relations plays a valuable role in positively publicizing and promoting Brightway Insurance’s growth.”

– David Miller, Brightway Insurance

The results

As a result of this campaign, Brightway's call volume increased by 300% those two weeks, according to its chief operations officer, Michael Miller. In addition:

  • The media featured or sourced Brightway Insurance in approximately 120 news stories.
  • Florida Public Radio interviewed Brightway Insurance’s president and CEO, David Miller, as an expert source, reaching public radio listeners across Florida's 13 public radio stations as well as WOKV, WDBO, and others. 
  • The media quoted Miller among its news stories in the Miami Herald, all 43 American City Business Journals, and several other state and national news outlets.
  • The company saw a return of more than five times its PR investment from the news coverage.




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   WJCT Logo - Axia Public Relations WFSU Logo - Axia PR Media Relations WOKV logo - Axia Public Relations for Insurance Companies WUFL
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To learn how we can help your insurance and financial services company achieve similar results, contact us today at 888-PR-FIRM-8 (888-773-4768).


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Topics: media relations, most popular case studies, insurance, thought leadership, financial services, professional services, large companies, medium companies, retail, consumer services, B2C, Undercover Boss, Avalon, franchisors

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