Success stories are how we demonstrate our case for the power of public relations. Each business challenge is unique, so we develop custom strategies for every project and program. We provide earned media, shared media, and owned media services for regional and national companies in a variety of industries – and the results speak for themselves.
A publicly traded retail store had an employee and customer altercation, causing the customer to vent her frustration online, which quickly gained negative attention. The retailer reached out to Axia's PR team, who crafted crisis responses for the retailer. Axia’s quick response prevented the news story from going national and from attracting attention from media.
Service America hired Axia for reputation management and crisis services. Axia launched an outreach and social media campaign, as well as, managed customer reviews. Axia improved the public’s perception of the company through earned media, blogging and social media tactics.