Success stories are how we demonstrate our case for the power of public relations. Each business challenge is unique, so we develop custom strategies for every project and program. We provide news media, social media, and web media services for regional and national companies in a variety of industries – and the results speak for themselves.
A publicly traded, billion-dollar American discount men's and women's department store chain with 280 stores and 285 employees in 29 states experienced an employee-customer altercation, causing the customer to vent their frustration online, which quickly gained negative attention. This campaign crafted crisis responses to prevent the story from going national and attracting further media attention. As a result, the store implemented new training programs and customer feedback solutions to better serve its consumers.
Service America hired Axia for reputation management and crisis management services. Axia launched an outreach and social media campaign and managed customer reviews. Axia improved the public’s perception of the company by leveraging earned media, blogging, and social media strategies.