When a publicly traded nationwide discount fashion retail store chain with 300 locations encountered a crisis that threatened to unravel the company at its seams, it immediately called on the public relations experts at Axia Public Relations.
Read MoreTopics: Retail, Crisis Communications, Public Companies, NewsBureau, National, Local PR, Consumer Goods, Large Companies, Online Reputation Management, Social Media, PR Projects, B2C, Most Popular Case Studies
When Dave & Buster’s, an iconic entertainment and sports restaurant chain, needed to generate excitement over the opening of its first location in the tourist hot spot of the Florida Panhandle, it turned to Axia Public Relations. Located in Panama City Beach, the new 40,000-square-foot full-service restaurant, bar, and video arcade at Simon’s Pier Park marked Dave & Buster’s first entry into the highly competitive and mercurial tourist market. The city’s small local population, as well as its huge, highly transient tourist population, posed a particular challenge toward quickly generating interest in the launch.
Read MoreTopics: Media Relations, Food Beverage, Large Companies, Retail, Florida, B2C, Family Entertainment Centers, Travel and Tourism, Public Companies, grand opening
When Verizon needed to breathe new life into one of its product lines and to reconnect with consumers and businesses alike, it hired Axia Public Relations.
Read MoreTopics: Media Relations, Consumer Goods, Technology, Consumer Electronics, Public Companies, Branding, Large Companies, B2C
When worldwide staffing firm conglomerate Adecco Group (ADEN:VTX), formerly MPS Group (NYSE: MPS), selected its public relations agency of record, it chose Axia Public Relations, based on the firm's reputation and enthusiasm.
For more than a decade, Axia has delivered outstanding PR results for Adecco, including increasing awareness, understanding, trust, and consideration for more than eight specialty staffing divisions, including:
Accounting Principals (accounting and financial staffing)
Modis (IT staffing)
Idea Integration (IT solutions)
Special Counsel (legal staffing)
Soliant Health (medical staffing)
ENTEGEE (engineering staffing)
Beeline (workforce solutions software-as-a-service (SaaS) for vendor management system)
Axia positioned its client's leaders as subject matter experts, through targeted earned news media coverage among its 250 local branches, industry trade media, and national news media, reaching candidates (consumers) and employers (businesses).
Read MoreTopics: Media Relations, Most Popular Case Studies, Technology, Professional Services, Crisis Communications, Large Companies, B2B, staffing firm, Public Companies, global
Modis, the flagship brand of the Fortune 1000 international staffing company MPS Group, now Adecco Group North America, leveraged its public relations agency of record, Axia Public Relations, for help with building brand awareness for the global staffing firm during the Super Bowl in Jacksonville, Florida. During the campaign, Axia delivered interviews and coverage of the company and its executives by Gannett News Service and Florida Today, three front-page business articles in The Florida Times-Union, and a story and international features in the Jacksonville Business Journal and Economic Outlook Magazine. The end result was more than $80,000 in earned media coverage during Super Bowl activities.
Read MoreTopics: Media Relations, Sports, Technology, Professional Services, Jacksonville, Corporate Communications, Large Companies, B2B, staffing firm, Travel and Tourism, Public Companies
A leading provider in banking technologies and a Fortune 500 company, FIS (formerly known as Fidelity National Information Services) hired Axia Public Relations to develop its environmental employee sustainability program, GreenLight. Axia put together a comprehensive campaign, which included developing internal communications and marketing tools, naming the campaign, designing the logo, developing a tagline, creating an internal e-newsletter as well as concepts for a website and social media integration. FIS experienced enterprise-wide global success with its GreenLight program. Its Dedham, Massachusetts, office, inspired by the program, recycled 161 tons of paper and set a goal to recycle 100 percent of its materials by the end of the year.
Read MoreTopics: Social Media, National, Financial Services, environmental, Corporate Communications, Large Companies, B2B, Software, Public Companies, PR Projects, Branding, Jacksonville, global, Technology, fintech, green tech, green, internal communications
Since 2004, Axia Public Relations has provided misc. public relations strategy and services to the executive and marketing communications teams at Rayonier. Our work includes public relations; building community support, providing media relations, spokesperson training and key message development for its real estate development and Southeast Forestry Resources division; internal communications for employees, including corporate executive and administration staff in towers and office parks, as well as for forestry staff in the woods and factory workers in the paper mill; writing a 50th anniversary publication for its employees and neighbors in Jesup, Georgia; providing strategic communications and action plans for the Nassau County Stewardship District, including its new community, Wildlight; and communicating and promoting organizational design and division restructures, employee training and professional development programs and opportunities.
Topics: Most Popular Case Studies, National, Spokesperson Training, product launch, Large Companies, B2B, Public Companies, Real Estate, Forestry, Manufacturing, Agriculture, Mining
