Case Studies – Can your PR agency do this?

Success stories are how we demonstrate our case for the power of public relations. Each business challenge is unique, so we develop custom strategies for every project and program. We provide news media, social media, and web media services for regional and national companies in a variety of industries – and the results speak for themselves.

Crisis responses prevent negative national attention

RETAIL STORE CRISIS

A publicly traded retail store experienced an employee-customer altercation, causing the customer to vent her frustration online, which quickly gained negative attention. The retailer reached out to Axia's PR team to craft crisis responses. Axia’s quick action prevented the story from going national and attracting further attention from the media.

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Building grand opening excitement & attention

DAVE & BUSTER’S

Dave & Buster’s, an entertainment/restaurant chain, sought attention for its first location opening in the Florida Panhandle. Axia developed a strategy to generate local media coverage and provided PR counsel and services, earning 1.5 million impressions in 90 days, representing $382,000+ in media coverage.

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Reconnecting relevance

VERIZON

Verizon wanted to reinvigorate its product's relevance. Axia provided unique positioning, fresh creative, promotions, and a test marketing campaign that supported its sales representatives. Axia exceeded Verizon divisional senior management’s expectations by delivering new insights, presenting scalable solutions for promotional deployment.

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Rebranding after 100 years

SUPERIOR GROUP OF COMPANIES

Superior Group of Companies hired Axia to help with its 100-year-old company’s rebranding. Axia utilized news and social media to raise awareness of SGC's name change and rebranding. Axia earned 101 news placements, reaching more than 36 million impressions and 700,00 social media impressions.

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Increasing visibility for national staffing firm

ADECCO GROUP

This is one story in our series on Adecco Group. Read story 2 for more.

Adecco hired Axia to help promote its brand in its local markets as a major player in the staffing industry. Axia created a national PR campaign, raising corporate awareness and earning target national news coverage. Adecco received more than eight times its return on investment in news media coverage alone.

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Using news media to build brand awareness

MODIS

Modis hired Axia to build brand awareness for the global staffing firm outside its industry. Axia’s team wrote a news release about Modis’ plans to capitalize on the company’s Super Bowl exposure. That news coverage brought in more than 10 times the audience that Modis ever had before hiring Axia.

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Green PR program is a global success

FIDELITY NATIONAL INFORMATION SERVICES (FIS)

The world's largest fintech company hired Axia to develop an employee environmental program. Axia put together a campaign, developing internal communications and marketing tools. Field offices made environmental improvements and FIS experienced enterprise-wide global success with its GreenLight program.

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Providing a variety of corporate communications

RAYONIER

Rayonier hired Axia for public relations strategy and services for the executive and marketing teams. Axia provided spokesperson training and key message development; internal communications, strategic communications, and action plans for the Nassau County Stewardship District; and communications about organizational design and division restructures, employee training, and professional development opportunities.

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Preparing a community for development

TARMAC

Tarmac hired Axia PR to establish and manage positive perception and reception as the young company developed an excavation site. Axia publicized and promoted the good work and economic impact of the company and its operations. Axia carried the message to the public that Tarmac creates jobs and employment opportunities.

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Positioning Fortune 500 company as a good corporate citizen

FIDELITY NATIONAL FINANCIAL

The world's largest title insurance company, Fidelity National Financial (NYSE: FNF), hired Axia Public Relations to improve its visibility and reputation as a good corporate citizen in its hometown. Axia sought third-party awards, honors, and endorsements for the Fortune 500, $10 billion corporation's regional volunteer and financial contributions. News media coverage from the awards and contributions gave FNF the reputation boost it sought.

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