Success stories are how we demonstrate our case for the power of public relations. Each business challenge is unique, so we develop custom strategies for every project and program. We provide earned media, shared media, and owned media services for regional and national companies in a variety of industries – and the results speak for themselves.
A publicly traded retail store had an employee and customer altercation, causing the customer to vent her frustration online, which quickly gained negative attention. The retailer reached out to Axia's PR team, who crafted crisis responses for the retailer. Axia’s quick response prevented the news story from going national and from attracting attention from media.
Dave & Buster’s, an entertainment and restaurant chain, wanted to gain attention of the opening of its first Florida Panhandle location. Axia developed a PR plan to generate media coverage, provided comprehensive PR counsel and services. Axia earned 1.5 million impressions in 90 days, representing more than $382,000 in earned media coverage.
Verizon wanted to reinvigorate one their product's relevance. Axia provided unique positioning with fresh creative, promotions, and a test marketing campaign that supported its sales representatives. Axia exceeded Verizon divisional senior management expectations by delivering new insights and presenting several creative and scalable solutions for promotional deployment.
Superior Group of Companies hired Axia to help with their 100-year-old company’s rebranding. Axia utilized earned and shared media to raise awareness of SGC's name change and rebranding. Axia earned 101 news placements, reaching more than 36 million impressions and 700K social media impressions.
Adecco hired Axia to help translate its brands in its local markets as a major player in the staffing industry. Axia created a national PR campaign, raising corporate awareness and earning target national news coverage. Adecco received more than eight times its return on investment in earned media coverage.
Modis hired Axia to build brand awareness for the global staffing firm because the company had limited recognition outside its industry. Axia’s PR team wrote a news release on Modis’ plans to capitalize on the media attention and the company’s exposure during the Super Bowl. Axia’s earned new coverage brought in more than 10 times the positive audience that Adecco Group and Modis ever had before...
FIS hired Axia to develop an employee environmental program. Axia put together a campaign, developing internal communications and marketing tools. Field offices made many environmental improvements and FIS experienced enterprise-wide global success with its GreenLight program.
Rayonier hired Axia for public relations strategy and services to the executive and marketing communications teams. Axia provided spokesperson training and key message development, internal communications, strategic communications and action plans for the Nassau County Stewardship District, and communications about organizational design and division restructures, employee training and...
Tarmac hired Axia to establish and manage positive perception and reception as the new company developed an excavation site. Axia educated and promoted the good work and economic impact of the company and its operations. Axia carried the message to the public that Tarmac creates jobs and employment opportunities.
Fidelity National Financial (FNF) hired Axia to improve its presence and reputation as a good corporate citizen in the Jacksonville market. Axia seeked third-party awards, honors, accolades, and endorsements for FNF’s various volunteer and financial contributions in Northeast Florida. The earned media coverage of the awards and contributions gave FNF the reputation they were looking for.