Success stories are how we demonstrate our case for the power of public relations. Each business challenge is unique, so we develop custom strategies for every project and program. We provide earned media, shared media, and owned media services for regional and national companies in a variety of industries – and the results speak for themselves.
Louis Berger is a top federal contractor, helping infrastructure and development clients solve their most complex challenges. Louis Berger aided in Puerto Rico’s redevelopment after Hurricane Maria, delivering more than 300 power generators to the island. Axia earned Louis Berger more than 665 million media impressions about their recovery efforts.
A national mortgage broker's negative online reputation was costing it $20,000/day in documented lost sales. Axia pitched industry contacts, positioning the company as a thought-leader, offering experts available to speak as sources for articles. The total value of the 3,903 articles Axia generated increased positive media, which helped increase revenue by 1,200 percent.
A tech company was struggling to recruit new employees due to its negative online reputation. Axia used the media to tell the story of the company’s success and rapid growth, and created and promoted positive content over negative content on search engines. Axia’s efforts created more than 78.7 million impressions for the client.
Southern Comfort hired Axia to promote their brand for “The World’s Largest Outdoor Cocktail Party.” Axia placed Southern Comfort’s celebrity chef and “America’s Chief Entertaining Officer,” on television, radio, print, and online media, as well as promoted Southern Comfort’s Tailgate Zone event. Axia reached more than 432,000 consumers in just two days.
Shoppers World sought Axia for its expert guidance during "Undercover Boss" casting and for PR services to promote the episode. Axia pitched local media, created a media advisory, secured news coverage, and managed Shoppers World’s social media during the broadcast. Axia secured coverage in more than 160 outlets, reaching more than 42.3 million consumers.
Fast-growing It Works!, a lifestyle and wellness products brand in the direct sales industry, sought to increase its brand and product recognition nationally and globally. The company wanted to tell more consumers and prospective independent distributors its unique story and share its signature product, the It Works! Wrap, a tightening, toning, and firming body wrap.
Fast-growing Rebounderz Franchise and Development, franchisors of Rebounderz Indoor Trampoline Arena, wanted to share its success story with more consumers and prospective franchisees. Axia provided account management, crisis communication, media relations, news writing, and media pitching. While working with Axia, in one year, Rebounderz grew from $8 million to $22 million.
L. Gale Lemerand hired Axia to promote his invention: a touch-free door-opening system for public restrooms.Axia launched a PR campaign to educate consumers and businesses about the product. The earned media coverage reached more than five million consumers and decision-makers worldwide.