Success stories are how we demonstrate our case for the power of public relations. Each business challenge is unique, so we develop custom strategies for every project and program. We provide earned media, shared media, and owned media services for regional and national companies in a variety of industries – and the results speak for themselves.
Brightway Insurance wanted to grow their emerging brand. Axia's multiyear PR campaign helped generate inbound franchisee leads for Brightway by researching editorial calendars and pitching media. The total estimated return on investment from media coverage exceeded $350,000 and this particular pitch and story generated 38 new and documented franchise leads.
L. Gale Lemerand hired Axia to promote his invention: a touch-free door-opening system for public restrooms.Axia launched a PR campaign to educate consumers and businesses about the product. The earned media coverage reached more than five million consumers and decision-makers worldwide.
BeWell Health hired Axia to increase brand awareness and sales of its new product launch, Dr. Hana’s Nasopure. Axia pitched the product to news media outlets across the U.S. The campaign earned media coverage in outlets like Health, Parents, Good Housekeeping, National Inquirer and The Wall Street Journal, and helped boost sales to a reported $500,000 annually.
Lee Lewis hired Axia to educate consumers about NiP Energy Dip as a tobacco-free alternative to traditional chewing dip. Axia ran an effective PR campaign gaining media exposure and helping attract retailers that would carry the product. Sales increased by approximately 40 percent during the campaign.
Tappocity, hired Axia for effective public relations that could get the brand launched. Axia launched a campaign, introducing Tappocity to important audiences and critical resources. Two days into the campaign, Axia landed Tappocity coverage in a top e-commerce publication.
Bubbles hired Axia to brand the soon-to-be launched dry cleaning franchise. Axia created a complete corporate identity package, store-front and interior logo signage, direct-response mailers, print ads and more. With Axia, the franchise successfully launched seven stores in its first few months.