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Case Studies - We've got this!

Public relations firm covers insurance agency from startup to national franchisor

Posted by Lauren Budik

For more than seven years, Brightway Insurance has enjoyed 50 percent year-over-year organic growth and significant value from investing in Axia Public Relations to build its brand – an investment that has helped propel the company from a locally owned startup to a nationally emerging brand in insurance franchising with more than 100 unique insurance stores nationwide.

 

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Topics: Media Relations, Most Popular Case Studies, National, Insurance, Thought Leadership, Financial Services, Mergers & Acquisitions, medium companies, private companies, Retail, Consumer Services, B2C, Franchisors

Axia’s strong PR campaign increases Foundation Financial Group’s reputation, exposure and revenue

Posted by Jason Mudd


Reputation management campaign builds strong brand and attracts new customers and employees

 

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In a mere 24 months, Axia Public Relations’ strategic PR campaign helped Foundation Financial Group have a 1,200-percent increase in annual revenue and generated more than 3,900 articles including print, radio, TV, and online. With the help of Axia’s efforts, the company also received 20 business awards - all a huge success for Foundation Financial Group. 

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Topics: Media Relations, Social Media, Reputation Management, Insurance, Social NetWork, Financial Services, Professional Services, Mergers & Acquisitions, Awards, Corporate Communications, medium companies, Retail, Consumer Services, B2C, Avalon, accounting/taxes, Taxes, Mortgage

Medical Tech Startup Looks to Axia to Build Strong Brand Reputation

Posted by Jason Mudd

Utilizing a twist on RFID technology, IntelligentM’s “SmartBand” offers hospitals the ability to monitor and improve the cleanliness of each individual health care employee on a 24/7 basis, something simply not feasible previously. In an environment where 70 percent of health care-acquired infections could be reduced or eliminated through proper hand hygiene (instead of costing the industry $35 billion annually), the potential benefits of such a device are tremendous. Yet a great idea does not necessarily translate into a marketing success if relevant audiences are unaware of its existence. Mindful of this fact, IntelligentM sought out a public relations agency that could draw media attention, and that also possessed the technological prowess to discern and target the audiences which could best propel the concept to industry-wide recognition, approval and adoption.

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Topics: Media Relations, Most Popular Case Studies, National, High Tech, Technology, Small Companies, Mergers & Acquisitions, product launch, start-up companies, private companies, Health, B2B, Medical, PR Projects, Software, Medical Tech, wearable tech, healthcare IT, wellness start-ups, wellness

PR firm plays key role in merger of 3 staffing companies

Posted by Lauren Budik

  As fast-growing Reichard Staffing and RDW Professional Staffing merged with Jacksonville’s Alluvion Staffing, executives knew they needed to find a PR agency partner that could successfully share the news of the merger with the media and through external communications. They also needed a strategic partner to review internal messages that would go to employees, currently placed candidates and current clients. Upon the completion of the merger, the four company partners would all serve as managing directors under the new Alluvion Staffing entity.

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Topics: Media Relations, Most Popular Case Studies, National, Thought Leadership, Professional Services, Mergers & Acquisitions, medium companies, private companies, staffing firm

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