Earning media coverage for CPA firm merger awareness

Posted by Axia Public Relations

BERGANKDV


BerganKDV wanted to build awareness surrounding a merger deal while also elevating the CEO as an industry thought-leader. Through news media coverage, Axia increased awareness of the company’s presence while it entered new markets via M&A activity. Axia’s PR campaign earned 2.9 million potential impressions for the client.                      

 

thomas-drouault-IBUcu_9vXJc-unsplashThe Challenge
After a successful PR campaign around BerganKDV’s new CEO taking the firm’s helm, the company retained Axia PR to build strategic awareness surrounding a merger deal while also leveraging the CEO as an industry thought-leader through earned media coverage and media opportunities.

The Solution
The PR firm utilized its Avalon: hyperlocal PR service to share the news about the company’s merger with another top professional services firm throughout the communities where the two merging companies have offices.

Axia leveraged its relationships with national media contacts, accounting industry reporters, and local media contacts. We connected with editors, producers, and columnists throughout Minnesota and Iowa where BerganKDV has branch locations as well as Missouri and Nebraska where the merging company has locations. Through earned media coverage, we increased awareness of the company’s presence while it entered new markets via M&A activity.

The Results
In addition to securing news coverage (earned media) in news outlets like Minnesota/St. Paul Business Journal, Saint Paul Pioneer Press, and the Kansas City Business Journal, within 90 days:

 

• 194 media outlets covered the news

• with a potential audience reach of 13.2 million

 

Topics: professional services

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