Increasing M&A awareness

Posted by Axia Public Relations

BERGANKDV




BerganKDV wanted to build awareness surrounding a merger deal while also elevating the CEO as an industry thought-leader. Through news media coverage, Axia increased awareness of the company’s presence while it entered new markets via M&A activity. Axia’s PR campaign earned 2.9 million potential impressions for the client.                      

 

thomas-drouault-IBUcu_9vXJc-unsplashThe Challenge:
After a successful PR campaign around BerganKDV’s new CEO taking the firm’s helm, the company retained Axia PR to strategically build awareness surrounding a merger deal while also leveraging the CEO as an industry thought-leader through earned media coverage and media opportunities.

The Solution:
The PR firm utilized its Avalon: Hyperlocal PR service to share the news about the company’s merger with another top professional services firm throughout the communities where the two merging companies have offices.

Axia leveraged its relationships with national media contacts, accounting industry reporters, and local media contacts. We connected with editors, producers, and columnists throughout Minnesota and Iowa where BerganKDV has branch locations as well as Missouri and Nebraska where the merging company has locations. Through earned media coverage, we increased awareness of the company’s presence while it entered new markets via M&A activity.

The Results:
In addition to securing earned media coverage in outlets like Minnesota/St. Paul Business Journal, Saint Paul Pioneer Press, and the Kansas City Business Journal, to name a few, Axia also secured media interviews – which lead to published news stories – with outlets like Midlands Business Journal and the Business Corridor. In conjunction with media relations, Axia posted the merger news release on PR Newswire using Axia’s MediaReach service. From there, 180 media outlets picked it up, bringing the news to a potential audience of 10.3 million.

Axia’s PR campaign on the merger announcement generated 14 earned news articles, earning 2.9 million potential impressions and 22 confirmed shares on social media channels.

Topics: Professional Services

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