Success stories are how we demonstrate our case for the power of public relations. Each business challenge is unique, so we develop custom strategies for every project and program. We provide earned media, shared media, and owned media services for regional and national companies in a variety of industries – and the results speak for themselves.
A national mortgage broker's negative online reputation was costing it $20,000/day in documented lost sales. Axia pitched industry contacts, positioning the company as a thought-leader, offering experts available to speak as sources for articles. The total value of the 3,903 articles Axia generated increased positive media, which helped increase revenue by 1,200 percent.
A tech company was struggling to recruit new employees due to its negative online reputation. Axia used the media to tell the story of the company’s success and rapid growth, and created and promoted positive content over negative content on search engines. Axia’s efforts created more than 78.7 million impressions for the client.
For companies in business for more than 15 years, taking the leap to using PR and social media isn’t always an easy transition. Established companies often find it difficult to use PR and social media because they've never done it that way before, so they don't know where to start. Often they believe they already have a following, so they don’t see a need to create those social media platforms.
Reputation management campaign builds strong brand and attracts new customers and employees In a mere 24 months, Axia Public Relations’ strategic PR campaign helped Foundation Financial Group have a 1,200 percent increase in annual revenue and generated more than 3,900 articles including print, radio, TV, and online. With the help of Axia’s efforts, the company also received 20 business awards...