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Case Studies - We've got this!

Axia earns 1.5 million impressions in 90 days to launch restaurant and entertainment center Dave & Buster’s into new tourism market

Posted by Jason Mudd

When Dave & Buster’s, an iconic entertainment and sports restaurant chain, needed to generate excitement over the opening of its first location in the tourist hot spot of the Florida Panhandle, it turned to Axia Public Relations. Located in Panama City Beach, the new 40,000-square-foot full-service restaurant, bar and video arcade at Simon’s Pier Park marked Dave & Buster’s first entry into the highly competitive and mercurial tourist market. The city’s small local population, as well as its huge, highly transient tourist population, posed a particular challenge toward quickly generating interest in the launch.

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Topics: Media Relations, Food Beverage, Large Companies, Retail, Florida, B2C, Family Entertainment Centers, Travel and Tourism, Public Companies, grand opening

Florida PR Firm Axia Publicizes Florida Law Firm GrayRobinson’s Expansion

Posted by Jason Mudd

Long-term Axia client Brightway Insurance referred GrayRobinson, one of the most reputable corporate Florida law firms, to Axia Public Relations to get the word out about the firm’s expansion throughout Florida. Axia implemented a detailed public relations campaign and conducted media interview training and developed key messages and article submissions to regional and state news outlets. During its campaign, Axia earned news coverage for GrayRobinson in well-read and influential media outlets such as The Florida Times-Union, The Jacksonville Business Journal, Florida Trend, Financial News & Daily Record and Jacksonville Lawyer, among others.

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Topics: Media Relations, Legal, Thought Leadership, Professional Services, medium companies, private companies, B2B, Florida, grand opening

PR gives a high-end condominium complex the push it needs to succeed

Posted by Jason Mudd

South Florida’s Atlantic Investments, a division of Florida Crystals, purchased an apartment complex in Jacksonville, Florida, that it wished to convert into high-end condominiums. Atlantic Investments needed to get the word out about its property to attract investors and owners to the complex, which would be called Avanti. After a competitive agency search, Atlantic Investments hired Axia Public Relations and charged Axia with the goal of generating buzz for Avanti.

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Topics: Media Relations, Jacksonville, Real Estate, Consumer Services, B2C, grand opening

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