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Case Studies - We've got this!

PR firm repairs client's image, generating $62.5 million in earned media, revenue increases by 1,200 percent

Posted by Axia Public Relations

A national mortgage broker's negative online reputation was costing them them $20,000 per day in "documented lost sales." They called on PR firms to fix their image and turn around the company's reputation.

 

Within 24 months, the national mortgage company saw big results:

  • a 1,200-percent increase in annual revenue
  • positive earned media coverage (3,903 articles generated)
  • 20 awards celebrating the company and its business practices
  • and a complete reversal in public perception from negative to positive.
All this came from removing seven negatives from page 1 and 2 of Google search engine page rankings, and the company enjoying a completely clean SEPR on the first six pages.

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Topics: Digital PR, Media Relations, Featured, SEO, Social Media, Reputation Management, Most Popular Case Studies, National, Insurance, Social NetWork, NewsBureau, Thought Leadership, MediaMaster, Financial Services, Professional Services, Awards, Crisis Communications, Spokesperson Training, Jacksonville, Large Companies, medium companies, private companies, Real Estate, Retail, Consumer Services, B2C, Avalon, accounting/taxes, Taxes, Mortgage

PR Firm scores touchdown for Modis with more than 10x ROI in Super Bowl coverage

Posted by Jason Mudd

Modis, the flagship brand of the Fortune 1000 international staffing company MPS Group, now Adecco Group North America, leveraged its public relations agency of record, Axia Public Relations, for help with building brand awareness for the global staffing firm during the Super Bowl in Jacksonville, Fla. During the campaign, Axia delivered interviews and coverage of the company and its executives by Gannett News Service and Florida Today, three front-page business articles in The (Jacksonville) Florida Times-Union and a story and international features in the Jacksonville Business Journal and Economic Outlook Magazine. The end result was more than $80 thousand in earned media coverage during Super Bowl activities.

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Topics: Media Relations, Sports, Technology, Professional Services, Public Companies, Jacksonville, Corporate Communications, Large Companies, B2B, staffing firm, Travel and Tourism

Green PR firm helps Fortune 500 FIS launch GreenLight

Posted by Jason Mudd

A leading provider in banking technologies and a Fortune 500 company, FIS (formerly known as Fidelity National Information Services) hired Axia Public Relations to develop its environmental employee sustainability program, GreenLight. Axia put together a comprehensive campaign which included developing internal communications, marketing tools, naming the campaign, designing the logo, developing a tagline and an internal e-newsletter, concepts for a website and social media integration. FIS experienced enterprise-wide global success with its GreenLight program. Its Dedham, Massachusetts, office, inspired by the program, recycled 161 tons of paper and set a goal to recycle 100 percent of its materials by the end of the year.

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Topics: Social Media, National, Financial Services, Technology, environmental, Public Companies, Branding, Jacksonville, Corporate Communications, Large Companies, B2B, PR Projects, Software, green tech, global, fintech, green, internal communications

Axia promotes IT Deployment to 8,500 Blue Cross enterprise employees

Posted by Jason Mudd

As Blue Cross Blue Shield rolled out new operating systems and software, internal references pointed the company toward the public relations experts at Axia Public Relations for help with communicating the IT migration benefits to its enterprise employees. Axia recommended that Blue Cross Blue Shield implement a two-way communication system between individual department executives and employees before making the official switch to its new software. During its campaign, Axia provided computer-based training, email updates, weekly newsletters, “webinars” and closed-circuit TV spots, desktop drops, online surveys and other communications to educate employees, generate positive responses and measure its successes.

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Topics: National, Insurance, Technology, Jacksonville, Corporate Communications, Large Companies, private companies, Health, B2B, Florida, Medical, Software

Announcing the Sunshine State’s largest rooftop solar array

Posted by Axia Public Relations

A Florida-based reisdental solar contractor had gained a contract to install the largest solar array in the state. To help with media relations, they turned to Axia Public Relations to get the word out on their project. This gained the company over one million impressions for the company and their project.

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Topics: Media Relations, News Release, Press Release, Events, High Tech, Consumer Goods, NewsBureau, Technology, Small Companies, Jacksonville, Large Companies, medium companies, private companies, Real Estate, B2B, Florida, B2C, Local PR, Engineering, Construction, green tech

BI analytics company hires Axia PR to share Corporate Social Responsibility

Posted by Jason Mudd

Pragmatic Works, a fast-growing, privately-held database analytics and business intelligence technology company, reached out to Axia Public Relations via client referral to help promote its corporate social responsibility program, Pragmatic Works Foundation. The program was centered around a free, one-week IT training program offered to veterans and unemployed/underemployed individuals who lacked IT employment experience. During the course of its campaign, Axia branded the program as High-Tech Hope and leveraged CEO Brian Knight’s vision to help get High-Tech Hope the visibility and participation growth that Pragmatic Works desired.

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Topics: Media Relations, National, Non-Profit, High Tech, Thought Leadership, Technology, Professional Services, Small Companies, product launch, Jacksonville, medium companies, private companies, B2B, Florida, staffing firm, philanthrophy, Local PR, Data, Software, education, economic development

Axia Rebrands Vizergy at HX and Boosts 93,000 Unique Industry B2B Website Visits

Posted by Jason Mudd

Secure-Res, an e-commerce booking engine for independent, smaller-chain and franchise hotels turned hotel web-marketing company, contacted Axia Public Relations for a rebranding strategy that would help to better represent the growing company and its expanding products and services. Through Axia’s branding process, Onoma, Axia renamed the company Vizergy and Secure-Res became its signature and productized service.

Along with the change came a logo, tagline, mission, vision, elevator speeches and an unveiling at its major New York City trade show convention with a corresponding media tour. Results quickly followed and within 24 hours of the media tour, Vizergy received 93,000 unique website visitors thanks to its industry trade earned media coverage.

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Topics: Media Relations, NewsBureau, Technology, Professional Services, Small Companies, product launch, Jacksonville, medium companies, private companies, B2B, PR Projects, Travel and Tourism, Trade Shows, Software, hotel, e-commerce, web marketing

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