A PR firm with a conflict referred Estrella Engineering, a mechanical engineering firm, to Axia Public Relations for help in increasing its revenue. Axia developed a targeted direct-response program throughout the southeast United States to reach the top prospective clients. By positioning the professionals at Estrella as “subject-matter experts,” Axia earned media coverage in industry and target geographic news outlets, including a half-page, full-color profile of Larry Estrella in The Florida Times-Union, the prominent daily newspaper serving its target geographic market, and other business and industry news stories detailing the firm’s projects.
After a decade and a half of respectable performance, Estrella Engineering wanted to dramatically increase its revenue. To get started, Axia Public Relations conducted primary research among current and past clients, vendors and competitors. This allowed Axia to identify Estrella’s key strengths and market position.
- Larry Estrella, PE
Then, Axia’s PR experts developed Estrella Engineering’s “dream list” of star prospects. A targeted direct-response program and PR campaign was used throughout Northeast Florida and the southeast United States. In addition, Axia PR enhanced Estrella’s Web site to match the new campaign. Further, by positioning the professionals at Estrella as “subject-matter experts,” Axia earned media coverage, including a half-page, four-color profile of Larry Estrella in The Florida Times-Union.
Today, the firm has increased revenue and exposure. Of the 10 companies on the “dream list,” Axia helped obtain meetings with more than half to identify project partnership and bid opportunities.
Many years later the firm still benefits and attributes its current growth from its 18 month investment in this PR campaign.
To learn how we can help your construction and professional services firm company achieve similar results, contact us today at 888-PR-FIRM-8 (888-773-4768).