Estrella Engineering hired Axia to help in increasing its revenue. Axia developed a targeted direct-response program and PR campaign earning media coverage from target news outlets. Many years later, the firm still sees increased revenue and exposure resulting from those efforts.
A PR firm with a conflict referred Estrella Engineering, a mechanical engineering firm, to Axia Public Relations for help in increasing its revenue. Axia developed a targeted direct-response program throughout the southeast United States to reach the top prospective clients. By positioning the professionals at Estrella as “subject-matter experts,” Axia earned media coverage in industry and target geographic news outlets, including a half-page, full-color profile of Larry Estrella in The Florida Times-Union, the prominent daily newspaper serving its target geographic market, and other business and industry news stories detailing the firm’s projects.
The business challenge
After a decade and a half of respectable performance, Estrella Engineering wanted to dramatically increase its revenue. To get started, Axia Public Relations conducted primary research among current and past clients, vendors, and competitors. This allowed Axia to identify Estrella’s key strengths and market position.
- Larry Estrella, PE
Axia’s PR experts developed Estrella Engineering’s “dream list” of star prospects. A targeted direct-response program and PR campaign was used throughout Northeast Florida and southeastern parts of the U.S. Estrella’s website was also enhanced to match the new campaign. Further, by positioning the professionals at Estrella as “subject-matter experts,” Axia earned media coverage, including a half-page, four-color profile of Larry Estrella in The Florida Times-Union.
As a result of these efforts, Estrella Engineering has:
- Increased revenue and exposure
- Obtained meetings with more than half of the 10 companies on the “dream list” to identify project partnerships and bid opportunities
Many years later, the firm still benefits from and attributes its current growth to its 18-month investment in this PR campaign.
To learn how we can help your construction and professional services firm company achieve similar results, contact us today at 888-PR-FIRM-8 (888-773-4768).