Success stories are how we demonstrate our case for the power of public relations. Each business challenge is unique, so we develop custom strategies for every project and program. We provide earned media, shared media, and owned media services for regional and national companies in a variety of industries – and the results speak for themselves.
To achieve HIPPA compliance, Blue Cross needed to gain support for its new IT enterprise deployment. After several PR consultants failed, the company sought Axia to create a detailed communications plan and strategy that eased employees, agents, and providers into the new system. The transition successfully finished ahead of schedule.
Some 100,000 U.S. patients die annually from infections from hospital visits. IntelligentM, a startup medical tech company, hired Axia to reach hospital leaders via industry trade media as a solution for this critical health care issue: handwashing. The company earned more than 160 media articles in two months.
Launching a new product in a tech-noisy world is difficult. To build awareness for Dr. Hana’s Nasopure, Axia pitched the product to health and consumer news media outlets across the U.S. The campaign helped introduce the product to millions of consumers and it’s now available in 600 retail stores.
Thermscrub, a startup health care apparel company, wanted national attention for its product. After being burned by other PR firms, Thermscrub engaged Axia to pitch its product to health care employee and industry news media, earning 36.7 million impressions in 45 days and getting the Home Shopping Network calling.
The Blue Foundation wanted to promote how it helps people and communities achieve better health. Axia used media relations to develop earned media coverage about such community health donations. This favorable earned media news coverage improved the parent company’s reputation.
The expert surgeon behind an innovative surgery technique desired attention for his work. The Bougainvillea Clinique contacted Axia, which launched a PR campaign to position the surgeon as a thought-leader in his industry and secured earned media coverage and speaking engagements. Axia’s work helped the clinic reach 680 million consumers.
A reproductive clinic with a high success rate wanted help sharing its success. The clinic contacted Axia, which stepped up to the challenge, positioning the clinic as a respected authority on reproductive medicine and generating earned media coverage. Within 90 days, the clinic saw a 26% increase in web traffic.
Erchonia desired to build awareness for its new low-level laser medical treatment. It turned to Axia to develop an awareness campaign to reach industry professionals who might provide the treatment in-office to their clients and customers. The campaign earned more than 141 million media impressions via 80 earned media articles.