Success stories are how we demonstrate our case for the power of public relations. Each business challenge is unique, so we develop custom strategies for every project and program. We provide news media, social media, and web media services for regional and national companies in a variety of industries – and the results speak for themselves.
Incepture, a specialized staffing agency with a vision of providing top talent and service excellence for clients, sought to expand its comprehensive suite of staffing, consulting and managed solutions to targeted markets on the East Coast.
This is one story in our series on Adecco Group. Read story 1 for more.
When Adecco Group (ADEN:VTX), formerly MPS Group (NYSE: MPS), wanted to boost awareness of its legal staffing unit, Special Counsel, the largest legal staffing company in America, it called Axia Public Relations. Axia helped establish company spokespersons as “subject matter experts” on legal trends, staffing and employment.
LAW OFFICES OF RANDY REEP
Randy Reep hired Axia to help spread the word about his personal injury and criminal defense law firm. Axia designed a campaign to increase Reep’s stature in the community. Reep’s practice flourished thanks to the news media coverage.
Long-term Axia client Brightway Insurance referred GrayRobinson, one of the most reputable corporate Florida law firms, to Axia Public Relations to get the word out about the firm’s expansion throughout Florida. Axia implemented a detailed public relations campaign and conducted media interview training and developed key messages and article submissions to regional and state news outlets.
THE LAW OFFICES OF DON PHUMPHREY, JR
The Law Offices of Don Pumphrey, Jr. were referred to Axia Public Relations by trusted colleagues during a time of growth and change in the organization. To meet the expanding company’s needs, Axia crafted a new corporate identity package that included a logo, a tagline, stationery and a direct-marketing lead generation program targeted toward recently arrested citizens.
WASHINGTON ACCOUNTING SERVICES
Washington Accounting Services hired Axia to increase awareness of the tax and accounting company and to build its founders’ personal and professional brand. Axia created a successful media relations campaign and speaker’s bureau. High-profile publications featured the company and its background a few months later.
Service America hired Axia for reputation management and crisis management services. Axia launched an outreach and social media campaign and managed customer reviews. Axia improved the public’s perception of the company by leveraging earned media, blogging, and social media strategies.
Brightway Insurance wanted to grow its brand. Axia’s plan for the startup began with a local campaign to build Brightway’s brand recognition and position its CEO as a thought-leader. Axia earned coverage in outlets like Entrepreneur, leading to more than a five-time return on investment based on media exposure alone.
It Works! hired Axia to promote a multi-million dollar island sale. Axia pitched contacts and outlets that had previously covered Little Bokeelia Island. Axia’s outreach efforts secured more than 100 articles about the island’s purchase.