eSUB Construction Software
eSUB Construction Software partnered with Axia to elevate its presence among commercial construction subcontractors and trade contractors, clarify its executive voice, and secure meaningful media opportunities. Through consistent outreach, targeted pitching, and thought-leadership development, Axia helped eSUB strengthen its position in the construction technology space.
Challenge:
eSUB wanted to increase visibility as a leading construction-tech solution and enhance recognition for its executives. The company aimed to gain more traction with industry media, highlight new features and updates, and build credibility through earned coverage. With a need for clearer messaging and more consistent exposure, eSUB sought a communications partner to help reinforce its authority across American construction and subcontractor markets.
Solution:
A comprehensive communications program supported eSUB’s efforts to clarify its story, strengthen its executive visibility, and amplify its market presence. The program included bylined article development for CEO Erich Litch, strategic pitching to business and trade outlets, and recurring thought-leadership submissions.
Results:
- Strengthened industry presence through consistent media outreach and thought-leadership development for executives.
- Increased visibility across construction-tech and subcontractor-focused audiences through recurring news cycles.
- Broader executive exposure from podcast guesting.
- Improved clarity and consistency in eSUB’s public messaging, supporting sales conversations and market credibility.
