Hyphen Solutions
After Hyphen Solutions boosted its client base to include 20 of the top 25 North American homebuilders, the company sought greater visibility and industry engagement across the construction technology and homebuilding sectors. A structured public relations and communications program increased awareness through targeted media outreach, consistent content, and the development of speaking opportunities. The effort helped clarify Hyphen Solutions’ story, reinforce the company’s industry leadership, and expand its presence among key decision-makers.
Challenge:
Hyphen Solutions, a leading construction management and supply chain software provider, sought to increase its visibility and recall in a competitive, rapidly evolving technology landscape. The company needed clearer messaging, a more substantial trade media presence, and more consistent opportunities to showcase its executive expertise. With expanding product offerings and a growing customer base, Hyphen Solutions required a more disciplined PR program to enhance credibility and market leadership.
Solution:
A comprehensive earned-media and visibility strategy supported Hyphen Solutions’ efforts to strengthen its industry presence. The program included proactive media relations, recurring news announcements, blogging support for ongoing content needs, and monitoring for expert commentary opportunities.
Additional support included researching and pitching speaking engagements through a speakers bureau service, developing executive bios, and securing coverage consideration in relevant business and construction media. Thought-leadership content, social engagement, and ongoing reporting further ensured consistent messaging and visibility.
Media mentions in outlets such as Informed Infrastructure and inclusion in regional business rankings, such as the Dallas Business Journal's local software developer list, demonstrate the typical coverage categories expected for this type of program.
Results:
- Earned coverage in influential construction and infrastructure publications, including Informed Infrastructure and Building Forward, supporting greater industry credibility.
- Recognition in the Dallas Business Journal’s “Software Developers” list, reinforcing Hyphen Solutions’ position in the Dallas technology market.
- Increased visibility around executive leadership updates through targeted announcements, which trade media picked up.
- Strengthened industry positioning through inclusion in broader trend stories related to data, construction technology, and digital transformation.
- Improved thought-leadership presence that supported ongoing engagement with builders, suppliers, and technology partners.
