AEROSEAL
Aeroseal sought to strengthen its market position and establish a more credible share of voice across America’s HVAC, homebuilding, and energy-efficiency sectors. A structured public relations program elevated the company’s story through targeted media outreach, thought leadership, and news positioning. The effort established greater industry awareness, improved message clarity, and increased brand recall among key B2B decision-makers.
Challenge:
Despite offering a differentiated solution for HVAC leakage and inefficiency, the company operated in a market where many decision-makers were unfamiliar with its value proposition.
Aeroseal challenged Axia to increase awareness and trust for its sealing technologies among builders, contractors, and energy-efficiency professionals. Aeroseal needed clear messaging and stronger trade-media visibility to support education, credibility, and industry adoption.
Solution:
The PR program began with an assessment and a strategic insights report that detailed Aeroseal’s competitive landscape, positioning gaps, audience needs, and a targeted media strategy focused on top HVAC, homebuilding, and solar trade outlets. Ongoing pitching, topical newsjacking, and recurring company announcements supported the plan. Leadership content was ghostwritten for industry publications, while spokesperson media-training sessions prepared internal experts for interviews. Additional support included research on speaking opportunities and award submissions to elevate Aeroseal’s executive visibility.
Results:
- Expanded presence across HVAC, homebuilding, and energy-efficiency trade media through steady outreach and recurring announcements.
- Greater recognition of Aeroseal’s technology benefits, supported by industry-focused thought-leadership content.
- Increased visibility around timely topics through consistent trend-based commentary.
- Stronger credibility among B2B decision-makers due to clearer messaging and expert-driven articles.
Portfolio
