National Visibility for a Garage Franchise

GARAGE LIVING

Few homeowners, editors, or franchise prospects saw the garage as a room worth investing in. Seasonal story angles and expert commentary from Garage Living's leaders gave reporters a reason to cover it. In more than three years, 171 pieces of coverage drew an estimated 26.6 million views and earned 123 backlinks.

The business challenge
The garage was often overlooked in home design and remodeling conversations. Despite the brand's traction, Garage Living lacked wider national visibility among consumers, media, and franchise prospects. The brand needed consumers, editors, and franchise prospects to see a usable, high-value living space, not a cluttered storage area, and to see Garage Living as a leader in garage transformation.

The solution
Two goals guided a long-term earned media program: reframe the garage's value in home design, and raise Garage Living's visibility among consumers and franchise prospects.

• National media outreach:
  Targeted pitches to lifestyle, consumer, franchise, and design media reframed the garage as a valuable home extension, with coverage of seasonal garage transformations, space optimization, and aesthetic upgrades.
  
  
• Executive visibility:
  Garage Living's leaders became expert sources on franchising, consumer behavior, and home improvement trends, earning podcast interviews and business publication features.
  
  
• Seasonal campaigns:
  Garage Improvement Month, winter prep, and storm readiness gave reporters timely hooks, including local television coverage in Detroit, Jacksonville, Oklahoma City, and more.
  
  
• Content integration:
  Coverage linked back to Garage Living's websites, turning media attention into search visibility and a steady stream of third-party endorsements.
  
  

The results

• 79 of 171 coverage items, or 46%, link to Garage Living's websites, adding 123 backlinks from outlets averaging a domain authority of 61.
  
  
• Franchise trade outlets such as 1851 Franchise Magazine, Franchise Dictionary Magazine, and FranchiseWire covered the brand, and Aaron Cash joined the Franchise QB podcast.
  
  
• The Washington Post, Homes and Gardens, and Men's Journal carried Garage Living's garage advice.
  
  
• 171 pieces of coverage drew an estimated 26.6 million views.

Media reach and brand visibility

• 200+ earned media placements
  
  
• 26.6M | estimated views
  
  
• 123 | backlinks to Garage Living's websites