ALTURA BAYSHORE/THE RONTO GROUP
Altura Bayshore is a luxury high-rise in Tampa offering panoramic views, customizable units, and premium amenities including a rooftop pool, pickleball courts, guest suites, and a private clubhouse. The company’s leadership wanted to enhance awareness and credibility among high-end buyers through earned media, compelling content, and community-focused social media. Within the first 60 days, Axia PR’s program significantly increased online reach, engagement, and media coverage, strengthening Altura’s brand presence in the competitive Tampa Bay market.
The business challenge: Poor agency experiences
While construction was underway and sales were progressing, Altura’s leadership saw that visibility in Tampa Bay’s competitive luxury real estate market remained a challenge. Altura needed to stand out among new developments and in the broader conversation about South Tampa’s growth, capturing the attention of high-end buyers and strengthening its presence in the community. Axia’s strategic launch program, emphasis on early wins, and commitment to long-term success through its Client Success Roadmap helped deliver near-immediate improvements in visibility among potential buyers.
The solution: Multi-channel media relations and content strategy
Altura Bayshore partnered with Axia PR to implement a strategic program to reach luxury buyers and position Altura as a premier residential destination. Using its unique documented proven processes, Axia:
– Jamie Moseley
- Pitched hyperlocal and major metro media outlets, coordinated interviews, and prepared media materials for maximum impact — resulting in coverage that highlighted Altura’s unique features, amenities, and location benefits.
- Distributed monthly news releases to curated media lists and a commercial newswire to improve SEO, AEO, GEO, AI, and online visibility.
- Created and managed various social channels, focusing on the surrounding community, nearby attractions, and luxury lifestyle. This included publishing, scheduling, and community engagement to foster audience growth.
- Developed targeted lifestyle blog content optimized for search to attract organic traffic and potential buyers.
- Coordinated client-approved sponsored media placements in targeted local publications for additional paid media exposure.
- Delivered detailed, frequent reporting to track progress and demonstrate ROI.
The results: Increased reach, engagement, and online visibility
In just the first 60 days, Altura Bayshore achieved significant tangible outcomes:
- Facebook reach increased by 64%
- Instagram views increased by 146%
- Secured three earned media placements
- Expanded earned media coverage that strengthened Altura’s brand presence in the Tampa Bay market
What PR strategies work best for luxury condos?
Combining earned media, targeted social media, and optimized blog content ensures that developers can connect with the right audiences while building a strong brand reputation.
Does social media matter for luxury real estate?
Yes, social media visually showcases amenities, views, and surrounding lifestyle, sparking interest and trust among prospective buyers.