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Launch Strategy 

Using its unique processes, training, and certifications, to provide the best PR foundation, Axia will provide:

 

1. Strategic Insights: Identify unique insights from brand, competitor, and buyer analysis for an actionable message strategy that breaks through (and impacts) the marketplace clutter

 

2. StoryBrand BrandScript: A seven-part marketing framework that leverages storytelling and empathy to create a clear and compelling audience-focused message that maximizes your brand’s connection.

 

3. id8 & innov8: Develop and present creative ideas to generate awareness using best practices of brainstorming borrowed from Disney and Pixar's innovation and creativity leaders.

 

4. Strategic plan: Target audiences, specific, measurable, attainable, realistic, timely, ethical, and recorded (S.M.A.R.T.E.R.) objectives, key messages, content and activity calendars, key performance indicators, and quarterly evaluation

 

5. MediaMaster: Certified news interview media training for 1-2 spokespersons

 

Timing: 15 to 45 days

 

Investment: $17.5K prepaid one-time

 

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