We Insure
We Insure needed to increase awareness and credibility during a period of aggressive expansion. Axia used timely insurance news to position the brand’s leaders as expert voices. The program earned high-value coverage that reinforced trust and helped promote the franchise opportunity nationally.
The Business Challenge
We Insure, a growing insurance franchisor, sought to elevate its brand visibility and credibility while expanding nationwide. The company needed to position its local agency owners (franchisees) as trusted insurance advisors and differentiate its model in a competitive industry. The goal: attract qualified franchise prospects and build public trust.
– Katie Curvel, We Insure
The Solution
Axia developed a focused earned media program that aligned with trending property and casualty issues—such as hurricanes, storm preparedness, texting and driving, and rising insurance rates. These stories positioned We Insure executives and agency owners as expert sources and thought leaders in relevant local and trade media. The campaign emphasized the brand’s franchise opportunity, its operational model, and its value to both consumers and prospective agency owners. Axia provided media outreach, spokesperson training, and continuous news opportunity monitoring.
The Results
- Dozens of confirmed earned media placements
- Cumulative reach in the tens of millions
- Coverage in local, regional, business, and insurance and franchise trade media
- Enhanced thought-leadership trust in agency owners at the community level
- Reinforced credibility for the We Insure brand as it scaled its franchise model
Explore how Axia helps insurance and franchisors brands grow through strategic PR and earned media coverage.
See also: We Insure Group hired Axia after seeing Axia’s great work for Brightway Insurance. Axia and Brightway worked together for more than a decade covering the insurance agency from startup to national franchisor.