FIRST COAST COMMUNITY BANK
First Coast Community Bank chose Axia Public Relations to raise awareness of a new high-yield account. Axia delivered with a comprehensive integrated campaign that netted millions of dollars in new deposits.
First Coast Community Bank is a provider of Synovus Financial Services in the northern Florida market.
- Chip Townsend
First Coast Community Bank, an affiliate of Synovus Financial Corp.
When the bank decided to grow its consumer deposit business, it chose Axia Public Relations to help introduce a new, high-yield money market account.
Axia developed a comprehensive, integrated campaign that included public relations, outdoor, direct response, print and point-of-purchase materials, raising awareness, and opening accounts.
Within three months of launching the campaign, First Coast Community Bank had netted $14.5 million in commercial and consumer deposits.
To learn how we can help your financial services company achieve similar results, contact us today at 888-PR-FIRM-8 (888-773-4768).