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Case Studies - We've got this!

Medical Clinic Garners Quick PR Results

Posted by Jason Mudd

 

The Center for Reproductive Medicine sought the public relations experts at Axia Public Relations to achieve greater awareness for its unique qualifications and high success rates. The clinic lacked widespread awareness among its target geographic markets for its accomplishments and expertise. In order to gain the exposure the clinic desired, Axia developed a three-pronged PR plan. This plan included a social media campaign, speaking engagements and, most importantly, exposure in the news. In the first 90 days of working with Axia, the clinic saw a 26 percent increase in web traffic along with a significant jump in specific keyword searches.

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Topics: Media Relations, Social Media, Thought Leadership, Professional Services, Small Companies, medium companies, private companies, Speaking, Orlando, Health, Consumer Services, Florida, B2C, Local PR, Medical, earned media coverage, Regional

E-Commerce Company Taps Axia for PR

Posted by Axia Public Relations

     Tappocity, a bargin shopping website that shares revenue with purchasers, reached out to Axia Public Relations for effective public relations that could get the brand launched. Through the campaign, Axia introduced Tappocity to important audiences and critical resources such as consumers, manufacturers, consumer electronic suppliers, private equity and retailers. All of these resources helped to build consumer and merchant knowledge of Tappocity. Shortly after the start of the campaign, Axia earned Tappocity coverage in the top e-commerce publication, Internet Retailer, as well as coverage in Businessweek, Yahoo, EcommerceBytes and local media coverage in its home city. Such coverage attracted new consumers, merchants and investors to Tappocity and its sister companies.

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Topics: Media Relations, Technology, Small Companies, start-up companies, private companies, Consumer Services, B2C, Software, e-commerce, web marketing

PR Campaign Helps Small Law Firm Compete with Big-Spending Competition

Posted by Axia Public Relations

Randy Reep, fighter pilot and lawyer, approached Axia Public Relations to help get the word out about his personal injury and criminal defense law firm without spending the big bucks on advertising like his competitors – some of whom invest millions annually in paid media coverage. Axia designed a public relations campaign to increase Reep’s stature in the community using local, regional and national media outlets to position him as a respected thought-leader in his field. During the six-month campaign, Axia generated roughly $15.2 million in earned media coverage that included 282 feature articles, 73 broadcast appearances and exposure on CNN and in USA Today and The Florida Bar Journal.

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Topics: Media Relations, Legal, Thought Leadership, Professional Services, Small Companies, Jacksonville, private companies, Consumer Services, B2C

Tax Defense Network’s news coverage boosts company visibility

Posted by Jason Mudd

Tax Defense Network, a tax resolution service, hired Axia Public Relations for a public relations campaign leading up to April 15, tax day, to generate publicity for its tax debt resolution services.

 

During this campaign, Axia positioned Tax Defense Network as a national expert on tax-related issues – specifically, tax debt.

 

As a result of its efforts, Axia earned Tax Defense Network news coverage in target national newspapers, magazines, radio, TV and internet news media as well as local media coverage in the geographic markets where it has offices.

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Topics: National, Financial Services, Professional Services, Small Companies, Spokesperson Training, medium companies, private companies, Consumer Services, B2C, accounting/taxes, Taxes

Accounting firm experiences a surge in consumer awareness thanks to Axia PR

Posted by Paul Cook

Washington Accounting Services retained Axia Public Relations when it wanted to increase awareness of the tax and accounting business, and build their founders personal and professional brand. When Washington approached Axia, it desired to expand founder Tiffany Washington's visibility with companies and individuals who require the expert counsel of an advisor to small businesses and an expert on topics related to accounting, taxes and business financials.

 

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Topics: Media Relations, National, Thought Leadership, Financial Services, Professional Services, Small Companies, private companies, Speaking, Consumer Services, B2C, accounting/taxes, Taxes

PR gives a high-end condominium complex the push it needs to succeed

Posted by Jason Mudd

South Florida’s Atlantic Investments, a division of Florida Crystals, purchased an apartment complex in Jacksonville, Florida, that it wished to convert into high-end condominiums. Atlantic Investments needed to get the word out about its property to attract investors and owners to the complex, which would be called Avanti. After a competitive agency search, Atlantic Investments hired Axia Public Relations and charged Axia with the goal of generating buzz for Avanti.

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Topics: Media Relations, Jacksonville, Real Estate, Consumer Services, B2C, grand opening

PR Firm Increases Bed Night Stays at Historic Amelia Island Inn

Posted by Jason Mudd

Florida’s oldest continually run bed and breakfast, The Florida House, approached Axia Public Relations to help promote its upcoming 150th anniversary. In order to increase bookings and attract more repeat visits, Axia launched a public relations campaign targeted at reporters who cover travel and tourism. Axia’s efforts earned the inn a full-color, front-page story in the Sunday business section of The Florida Times-Union and Florida Trend as well as Jacksonville Business Journal, Nassau Sun and News-Leader, among others.

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Topics: Media Relations, Small Companies, private companies, Consumer Services, B2C, Travel and Tourism, hotel

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