Success stories are how we demonstrate our case for the power of public relations. Each business challenge is unique, so we develop custom strategies for every project and program. We provide news media, social media, and web media services for regional and national companies in a variety of industries – and the results speak for themselves.
WASHINGTON ACCOUNTING SERVICES
Washington Accounting Services hired Axia to increase awareness of the tax and accounting company and to build its founders’ personal and professional brand. Axia created a successful media relations campaign and speaker’s bureau. High-profile publications featured the company and its background a few months later.
Service America hired Axia for reputation management and crisis management services. Axia launched an outreach and social media campaign and managed customer reviews. Axia improved the public’s perception of the company by leveraging earned media, blogging, and social media strategies.
Brightway Insurance wanted to grow its brand. Axia’s plan for the startup began with a local campaign to build Brightway’s brand recognition and position its CEO as a thought-leader. Axia earned coverage in outlets like Entrepreneur, leading to more than a five-time return on investment based on media exposure alone.
FOUNDATION FINANCIAL GROUP
Foundation Financial Group hired Axia PR to help it gain nationwide exposure. Axia’s PR campaign earned media coverage for the company's accomplishments and highlighted its fast growth. Axia helped Foundation Financial Group increase its visibility locally, regionally and nationally, which, in turn, increased the company’s ability to grow revenue and expand by entering new geographic markets and adding additional financial service exponentially.
Atlantic Investments hired Axia PR to generate buzz for Avanti, its new high-end condominium complex. Axia pitched to media outlets and developed a marketing strategy powered by guerilla advertising and direct mail. Subsequently, buyers signed 120 contracts (meaning that more than 50% of the property was sold) within a week.
THE FLORIDA HOUSE
The Florida House hired Axia to promote its upcoming 150th anniversary. To increase first-time and repeat bookings, Axia launched a PR campaign targeted at reporters who cover travel and tourism, earning front-page coverage in the business section of The Florida Times-Union as well as feature spots in other media outlets.
COMPASS GROUP/POSEIDON HOTEL VENTURES
Compass Group and Poseidon Hotel Ventures hired Axia to educate the local community and gain public approval for a proposed SpringHill Suites by Marriott hotel in New Smyrna Beach. Axia communicated the hotel’s positive economic impact to regional media. With Axia’s help, the proposed plans were able to move forward.
At the recommendation of a delighted client, the CEO of a Fortune 5000 global company and incoming board chair, Jacksonville University received $10,000 matching funds from that chairman's company to launch an image campaign to improve the local public perception of Jacksonville University.
JAX FEDERAL CREDIT UNION
Jax Federal Credit Union hired Axia to generate media exposure to promote its transition to a community credit union. Axia wrote news releases, leveraged current media contacts, and publicized JFCU’s first building purchase. The end result was positive news media coverage in multiple publications.